Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
The Everything-PR canonical reference on food crisis communications — Boar's Head, Chipotle, Pringles, Tylenol, Wendy's, and the playbook for CPG, restaurant, foodservice, and hospitality brands.
Lifestyle PR was always the most creative discipline in communications. In 2026 it is also the discipline that determines whether AI engines name a brand at the moment of purchase decision. What lifestyle PR agencies must now do differently — and what still works.
Liz Kaplow and Richard Levick built two of the most respected independent PR firms in the country — one built around lifestyle and consumer brands, the other around crisis and litigation communications.
Toward the very end of January something rather unusual happened on the main trading app that many were using - Robinhood.
The 24/7 news cycle rewrote the rules of PR. When crisis hits, brands used to have overnight to prepare. Now the response window is measured in minutes.
Michael Douglas's 2013 HPV remark shows what crisis communications cannot fix once the tape exists, per The Guardian. Five lessons from the walk-back.
Enterprise procurement committees research vendors inside AI engines before reaching the website. G2 surfaces in 41% of buyer prompts, Gartner 34%, Reddit 28%. The Enterprise Buyer Citation Audit.
Travel PR runs on six forces in 2026: the buyer-research shift, the four-tier creator economy, sustainability as category requirement, standing geopolitical risk discipline, demand-shaping for destinations, and the 24-hour crisis window. What practitioners should build against each.
Aviation crisis communications canonical case file — anchored on the 2015 Delta LaGuardia runway excursion, with Boeing 737 MAX, Alaska 1282, and Asiana 214 as modern reference cases.
Elmo asked four words on X and got tens of thousands of replies about exhaustion and despair. The upside and the crisis were the same event — and the Sesame Workshop response is the most instructive brand case study of the last several years.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 489 agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
