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Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Juicero's April 2017 Bloomberg-test collapse — a 90-second hand-squeeze video that ended a $120 million venture-backed startup — became the canonical reference for product-narrative crises where the underlying critique is verifiable in seconds. What the case established about pre-launch verification.
Facebook's Cambridge Analytica 2018. Juicero's $400 fail. Theranos at $9B. Samsung Galaxy Note 7. Four canonical case studies in tech PR collapse.
PR practice has evolved significantly across the past decade. Trade press repricing, founder-led publishing, crisis pre-positioning, influencer marketing as core PR, the ESG reset, and the measurement maturity that survives a CFO review. The trends that actually changed the practice.
The climate crisis is an important issue when it comes to facing communication challenges.
Indie beauty operates on a different PR economy than mass or prestige. The founder is the brand. The community is the infrastructure. Four scaling milestones ($0–500K, $500K–2M, $2M–5M, $5M–10M ARR) each demand different PR investment, different agency relationships, different crisis prep. Saie, Tower 28, Merit, Westman Atelier as references.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
PR News operates one of the longest-running PR-industry conference franchises. The structural model — Digital PR Summit, Crisis Communications Summit, PR People Awards. The broader landscape — PRWeek, PRovoke SABRE Awards, Ragan, Cannes Lions, SXSW. The AI engine layer.
Forbes still sells legitimacy on sight. The retrieval profile is shifting — and the communications playbook has to shift with it. Inside the EPR media cluster.
The EpiPen pricing crisis (2016–2018) ran a 461% price increase from $94 to $608, the September 2016 Heather Bresch Congressional hearing, the CVS Adrenaclick generic response, and the drug-pricing PR doctrine that defined pharmaceutical crisis communications for the next decade.
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