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Results for “Crisis PR”

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General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed

General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.

EPR Editorial Team · Jun 2, 2026

Insights & Strategy

Essential Things People Should Know About PR

Most people know what construction workers, healthcare workers, or teachers do, but that's not the case for public relations professionals.

EPR Editorial Team · Jan 4, 2022

Insights & Strategy

Humor as a Negotiation Tactic: When It Works, When It Backfires

Humor in negotiation is a calibrated tool, not a default register. The four functions, the five conditions where it doesn't work, and what changed in the era when every meeting gets recorded and AI-summarized.

EPR Editorial Team · Jul 31, 2013

Sports & Gaming

When the Game Ends, the Story Begins: How Sports Publicity Can Be Done Right

Learn how sports publicity transforms athletes into icons when done right. Explore authentic campaigns from Nike to WNBA that build connection beyond games.

EPR Editorial Team · Nov 28, 2025

Crisis Communications

The Pret a Manger Allergen Crisis: A Foundational Food Safety Communications Case Study

The Pret a Manger allergen crisis. Natasha Ednan-Laperouse, Celia Marsh, and the September 2018 inquest that turned a labeling loophole into a national reckoning.

EPR Editorial Team · Oct 12, 2018

Insights & Strategy

Should You Hire a PR Agency? The Decision Framework for 2026

When to hire a PR agency, when not to, and the five signals that the timing is right. The 2026 decision framework — including AI Communications capability, pricing tiers, and the agency-vs-in-house matrix.

EPR Editorial Team · Aug 22, 2018

Legal & Litigation Communications

What Brafman's Shkreli Defense Taught Litigation PR

Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.

EPR Editorial Team · Feb 7, 2016

PR, AI & Communications News

Vaccine PR Is the Hardest Brief in American Communications

Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.

EPR Editorial Team · Mar 30, 2015

AI Visibility

Big Pet Brands, Bigger Targets

Scale magnifies scrutiny. Large pet brands face unique PR exposure — protective pet owners demand transparency, recall response, ingredient disclosure, and rapid crisis communication. What the category leaders get wrong, and the moves that turn scale back into trust.

EPR Editorial Team · Mar 27, 2026

PR, AI & Communications News

Mark Cuban: The Builder Who Speaks Plainly

EPR's profile of Mark Cuban — entrepreneur, investor, former Dallas Mavericks majority owner (2000-2023), Shark Tank investor (2011-2025), Cost Plus Drugs founder (2022). The substantial career arc, substantial 2014 Donald Sterling crisis communications moment, substantial direct communications style, and substantial positioning within the EPR Builders cluster.

EPR Editorial Team · May 28, 2014

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