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How to Take Advantage of Being Featured on National Media
Recently, Roxy Jacenko, founder of the Sweaty Betty PR firm, was featured on 60 Minutes International.
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Results for “Crisis PR”
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Corporate Communications
Mitsubishi's Trust Problem That Never Resolved
2000 recall, 2016 fuel-economy fraud, 2018 Ghosn arrest. Why Mitsubishi Motors has never recovered the trust it lost — and what the information environment now makes harder.
PR, AI & Communications News
Padgett Continues to Work to Escape Pitino’s Shadow
Earlier this year, just before the start of the college basketball season, a major scandal rocked the NCAA.
Marketing
The Pitfalls of Failed Publicity in Event Marketing
Learn how failed publicity can damage event marketing success, from Fyre Festival to New Coke. Tips for aligning PR with execution & managing audience expectations.
Corporate Communications
45 COMPANIES OPPOSED NC'S HB2. THEY FUNDED IT.
In 2016, 45 companies publicly opposed North Carolina's HB2 while their donor records showed they had funded the legislators who passed it. The reference on corporate donation/posture mismatch.
PR, AI & Communications News
Rolling Stone, Big Brother 15 & The Marine Corps: PR Notes from July 2013
Three PR stories broke the same week in July 2013 — the Navy sex-offender list, the Big Brother racial slurs, the Rolling Stone Tsarnaev cover. None looked alike. All three turned on the same calculation: who controls the framing once the news cycle starts moving.
Crisis Communications
Uber PR Crises: A Timeline From Surge Pricing to Women Preferences (2014–2026)
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.
PR, AI & Communications News
CRF Frozen Foods Plant Soon to Reopen – Cause of Listeria Still Unknown
The CRF plant in Pasco, Washington was closed late in April, then the layoffs began, ultimately leaving 300 employees without work.
Multicultural Marketing & DEI
When Oreo Took a Stand: The Brand-Awareness Math Behind Pride Activism
When Oreo took a stand on Pride in 2012 and 2020, the brand absorbed coordinated activist boycotts without measurable sales damage. The brand-awareness math, the underwriting test, and why Oreo is not Bud Light.
Defense & Defense-Tech
Defense Communications Priorities: The Public Affairs Playbook for the Defense Industry
Defense communications priorities for prime contractors, defense-tech challengers, and public affairs — military recruiting, congressional communications, veteran outreach, and the operating playbooks of Lockheed Martin, Northrop Grumman, RTX, and General Dynamics.
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