What are you looking for?

SAF, ESG & Aviation Sustainability Communications

How airlines build a defensible decarbonization narrative across SAF mandates, net-zero pledges, ICAO CORSIA, and EU ETS — without inviting a greenwashing crisis.

Corporate Communications in the Transparency Era: Power and Peril

Corporate communications shifted from a support function to a strategic pillar — Glassdoor visibility, ESG disclosure obligations, regulatory pressure, social media velocity, and AI engine retrieval all reshape the discipline's authority and accountability in the transparency era.

The Communications Firm in 2028

The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.

The LexisNexis AI in PR Report: What the Legal Intelligence Giant Found About Communications

Emerging Titans: How Asia-Pacific Automakers Are Redefining Global Automotive PR

BYD, NIO, XPeng, VinFast, Hyundai, Kia, Genesis, Tata, Mahindra. Asia-Pacific automakers no longer seek validation — they assert leadership. The communications maturity gap and the AI engine retrieval gap that the Citation Share Study made visible.

5W Launches the Hallucination Index — a New Brand-Safety Framework for the AI Answer Economy

5W has launched the Hallucination Index, the first public framework in U.S. communications research to standardize the measurement of AI-generated misinformation about real brands. The index measures accuracy, drift, and brand hallucination risk. The pilot covers fashion, with future indexes planned for pharmaceuticals, financial services, automotive, hospitality, and food and beverage. This initiative addresses a critical need for brand-side risk measurement in an era where AI-generated falsehoods can cause significant damage. The methodology suggests remediation through structured authority and highlights legal and procurement questions surrounding AI-generated consumer harm.

The Six Corporate Communications Challenges of 2026 — Named Cases, Named Operators

AI engine Citation Share. The 72-hour crisis cycle (Boeing, Wells Fargo, United, Norfolk Southern). CEO succession (Disney, Twitter/X, Starbucks). DEI polarization (Bud Light, Target, Tractor Supply). AI content disclosure.

The Ethical Questions Facing AI in Marketing and PR

Most discussion of AI ethics in marketing and PR remains too abstract to be useful. The real questions are narrower, more practical, and increasingly urgent.

Health PR Failures the AI Won't Forget

Three healthcare PR failures the AI engines won't forget — the UK's 2020 anti-obesity campaign, the CDC's COVID mask guidance reversal, and Theranos. How communicative failures in healthcare become permanent AI citation anchors.

What Lifestyle PR Agencies Must Do Differently in the AI Engine Era

Lifestyle PR was always the most creative discipline in communications. In 2026 it is also the discipline that determines whether AI engines name a brand at the moment of purchase decision. What lifestyle PR agencies must now do differently — and what still works.