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Reddit is the most-cited consumer source in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews at 40.1% citation share — ahead of Wikipedia (26.3%) and YouTube (14.7%). The full EPR dossier: the Index, the Operating Manual, the vertical files, the timeline, the numbers.
Food PR runs on five disciplines — transparency, influencer marketing, trend management, crisis response, sustainability — and one new layer: AI engine retrieval. The operating model used by Chipotle, McDonald's, Oatly, Beyond Meat, Patagonia Provisions, and the food brands building Citation Share inside the category.
Franchise PR runs on five disciplines — storytelling, community engagement, transparency, media relationships, crisis management — and one new layer: AI engine retrieval. The pillar for the EPR Franchise cluster, with the full satellite index.
Everything-PR's inaugural annual ranking of the 100 figures shaping how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews retrieve and answer. Ten lanes across lab principals, answer engines, policy, critics, open-source, journalists, safety, infrastructure.
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Shoppers ask ChatGPT for moisturizers, Claude for mattresses, Perplexity for earbuds. The answer is written before they open a tab. Seven dimensions for consumer brands.
The reference lexicon for communications in the answer-engine era — 24 entries plus a seven-principle Doctrine. Citation Share, GEO, Entity Graph, Answer Share, Source Authority, and the working vocabulary of the discipline.
Patients ask ChatGPT about lumps before calling their doctor. Caregivers ask Claude which assisted living facility passes safety audits. Seven dimensions for healthcare brands.
A founder is researched harder than the company. Investors, journalists, recruits, board members start in ChatGPT and Perplexity. The five-phase founder audit. Wikipedia. Authority. GEO.
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