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EpiPen: $100 To $600 In Seven Years
Pharma

EpiPen: $100 To $600 In Seven Years

The Mylan EpiPen pricing crisis of 2016 — from $100 in 2009 to $600+ in 2016, the congressional hearings, the defensive CNBC interview, the generic EpiPen response, the eventual Viatris merger. Four enduring lessons for pharmaceutical crisis communications.

EPR Editorial Team ·
Global Situation Room: PR Firm Profile
PR Firms & Communications Agencies

Global Situation Room: PR Firm Profile

The Global Situation Room (GSR) is a Los Angeles-based public affairs consulting firm founded circa 2016 by Johanna Maska, former Director of Press Advance for President Obama (2008-2015, traveled to 40+ countries). Currently 10th anniversary. Specialty: crisis and reputation management, public affairs, global strategy. Operates Situation Room Studios podcast division. Publishes annual public affairs and reputation indexes. Maska is a NewsNation contributor.

EPR Editorial Team ·
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