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The CPC playbook is solving the wrong problem in 2026. The buyer who once clicked a search ad now gets an answer from ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — no click required. Where the marketing budget actually goes now.
In an age when digital marketing is a driving force behind every industry, the pet market has shown a remarkable ability to evolve and thrive.
Discover how digital marketing transforms collectible brands through social media, influencer partnerships and fan communities, featuring success strategies from Funko and LEGO.
Accountability is something that most people in the PR industry take seriously.
Learn from major sports PR disasters and how poor crisis management affected Tiger Woods, Lance Armstrong and other athletes' careers and reputations
Robinhood didn't lose its users because of a business decision. It lost them because of a communications failure. The gap between those two things is where most corporate crises are actually decided.
Discover how PR professionals balance data privacy and ethical storytelling in digital campaigns. Learn transparency strategies and compliance practices to build trust.
Massage Envy, Quiznos, LA Fitness, Cold Stone, Sears, and the Transformers franchise all failed franchise marketing differently — some through digital neglect, one through sheer promotional volume. The common threads, and what the next generation of franchises does instead.
The tactical companion to the Travel Email Marketing pillar. Six plays — personalization, segmentation, automation, urgency, imagery, mobile — anchored in real campaigns from Airbnb, KAYAK, Booking.com, Lastminute, Virgin Holidays, and Expedia.
TikTok is a PR surface, not just a marketing channel. The platform mediates how brand stories spread, founders build category authority, crises break and recover, and reputation gets built in real time. The PR playbook, the crisis response template Stanley set with the car-fire video, and what drives brand authority on the platform in 2026.
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