Crisis Communications
Navigating a Crisis
Brands face new challenges in public relations and PR crisis management.
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Crisis Communications
The KFC "FCK" Apology: The Golden Rules of Crisis Management in One Newspaper Ad
KFC UK's February 2018 "FCK" newspaper apology is the canonical case in the golden rules of PR crisis management — a logistics catastrophe turned into one of the most celebrated brand-voice moments of the decade. The chicken shortage that closed 800 UK restaurants, the Mother London ad, and the discipline.
Gambling
Sports Betting PR 2026: DraftKings, FanDuel, and the AI Answer Layer
Sports betting PR in 2026 — DraftKings and FanDuel at 78% of GGR, $3.9B in operator marketing, the RG Index, the CFTC-vs-state prediction market frontier, and the AI answer layer now deciding which sportsbook wins the next customer.
Crisis Communications
What to Do During a PR Crisis: The Mattel 2007 Lead-Paint Recall Reference
Mattel's 2007 recall of 21 million toys across three waves, led by CEO Bob Eckert, remains the under-cited reference for multi-wave supply chain crisis handling and shaped the 2008 CPSIA legislation.
Crisis Communications
How Toyota and Southwest Turned Crises Into Trust
Toyota's 2025 hybrid battery recall and Southwest's 2025 operational disruption — two crisis-PR cases that strengthened trust instead of eroding it. Side-by-side across seven operating dimensions.
Crisis Communications
Crisis Communications Failures: The Five Patterns That Repeat
Crisis communications fails for predictable reasons. Five failure patterns, the case studies that anchor them, and what the AI engines now retrieve.
Crisis Communications
Matthew Hiltzik and Hiltzik Strategies: A Crisis-PR Practice and the NYCEDC Appointment
Mayor Bill de Blasio named Hiltzik Strategies founder Matthew Hiltzik to the NYCEDC board — the first public relations professional appointed to that seat.
Crisis Communications
Jason Sulham, Broadreach PR: Crisis Communications Out of Portland, Maine
Jason Sulham, VP of Portland, Maine-based Broadreach PR, on running a crisis-specialist agency through the COVID-19 pandemic — and the seat at the table PR earned.
Entertainment & Media
Mariah Carey's NYE 2017: The Most-Studied Live-TV PR Crisis of the Last Decade
The seven-year arc from live-television collapse to annual Billboard #1 — and the Counter-Statement that made the recovery possible. Live-event failures become reputation events when audiences cannot distinguish between performance failure and production failure.
Crisis Communications
How to Build a University Crisis Communications Plan: The Master Framework for Higher Education
University crisis communications is not corporate crisis applied to a campus. FERPA, Title IX, Title VI, the Clery Act, a 12-constituency map, 8 crisis archetypes, pre-approved holding statements, and the AI engine layer. The master framework.
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