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Results for “Brand Trust”

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Cannabis Marketing Pioneers: What the Early Campaigns Taught the Category

Cannabis marketing's first commercial decade produced a handful of campaigns that worked — and many that didn't. The pioneers built the templates the category still uses: Cannabis Cup, Leafly strain discovery, Charlotte's Web medical narrative, Weedmaps dispensary platform, MedMen premium retail, Eaze delivery, Kiva edibles, Pax hardware. Several of these brands later collapsed for unrelated reasons. The campaign mechanics still teach the category.

EPR Editorial Team · Aug 24, 2024

Crisis Communications

Crisis Corporate Communication: The 2026 Operating Framework

Crisis corporate communication is the discipline of protecting reputation, stakeholder trust, and AI Citation Share during adverse events. The four components, the case studies, the retrieval defense layer.

EPR Editorial Team · Oct 13, 2024

Marketing

Sideshow Collectibles: Digital Marketing for High-End Collectibles in 2026

Sideshow Collectibles built durable category leadership in the premium collectibles category — Marvel, Star Wars, and DC licensed statues at $300-$2,500+ price points. Sustained scarcity marketing, deliberate brand identity, and the broader fandom-community presence that compounds across years. The five disciplines that produce sustained category leadership in premium collectibles in 2026.

EPR Editorial Team · Feb 6, 2026

Marketing

Inside Expedia's 600-Million-Visitor Data Machine

Expedia built one of travel's strongest data-driven marketing engines on behavioral analytics, AI-personalized recommendations, programmatic advertising, and dynamic pricing. The operating model.

EPR Editorial Team · Dec 26, 2024

Consumer Brands & Retail

Lifestyle PR Fails in Men’s Brands: A Cautionary Tale of Missteps and Missed Opportunities

Learn how men's lifestyle brands struggled with PR fails by relying on outdated masculinity stereotypes and failing to adapt to modern values of inclusivity and sustainability

EPR Editorial Team · May 4, 2025

PR Firms & Communications Agencies

Amy Scissons, Russell Reynolds: A CMO's Post-Pandemic Marcomms Playbook

Amy Scissons, CMO of global leadership advisory firm Russell Reynolds Associates, on the post-pandemic marcomms playbook: sensitivity audits, digital shift, and B2B trends.

EPR Editorial Team · Jun 3, 2026

PR Firms & Communications Agencies

SHIFT Communications: Agency Profile, History, and Industry Position

SHIFT Communications — the Boston-founded agency that created the first social media press release in 2006. Founded 2003 from Sterling Hager. Acquired by NATIONAL Public Relations (2016), now operating within Padilla under AVENIR GLOBAL.

EPR Editorial Team · Nov 7, 2020

Crisis Communications

What Is Share of Model?

Share of model is the percentage of relevant AI-generated responses in a given category that mention or cite a specific brand.

EPR Editorial Team · May 8, 2026

Corporate Communications

25 Best Corporate Communications Campaigns Of All Time

Discover 25 corporate communication campaigns that actually worked by aligning message, behavior and timing to build authentic trust and engagement.

EPR Editorial Team · Apr 19, 2026

PR Firms & Communications Agencies

The New Power Players of AI-Driven PR: Why Fewer Agencies Are Doing More—and Doing It Better

Discover how AI is transforming PR as top agencies like 5W, Edelman, Weber Shandwick and Virgo PR lead with innovative strategies for brand visibility.

EPR Editorial Team · Apr 15, 2026

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