Marketing
Sustainable Travel Marketing in the AI Era
In recent years, sustainability has emerged as a defining trend in the travel industry.
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Marketing
Digital Collectibles Didn’t Fail Marketing—Marketers Failed Digital Collectibles
Learn how digital collectibles like NFTs failed not because of technology but due to poor marketing strategies by brands focusing on hype over engagement and utility.
Gambling
From Acquisition to Accountability: How Digital Media Is Forcing Gambling Brands to Grow Up
Digital media has a memory. Compliance compresses the feedback loop. Easy acquisition is over for gambling. Accountable growth replaces it.
PR, AI & Communications News
Savoring Success: How Effective PR Campaigns Transform Food Brands
A food brand goes from obscurity to household name through PR that connects on lived consumer truth — not feature-and-benefit copy. Storytelling discipline, retail timing, creator amplification, and the metrics that compound.
PR, AI & Communications News
Arianna Huffington: The Media Operator Who Built the Bridge
Arianna Huffington — co-founder of The Huffington Post (sold to AOL for $315M, won a Pulitzer in 2012), founder of Thrive Global, bestselling author. EPR's canonical reference on the media operator who built the bridge between print and digital.
Obituaries
Al Golin: Founder of Golin and Architect of the McDonald's Account (1929–2017)
Al Golin (1929–2017) — founder of Golin, architect of the sixty-year McDonald's account, originator of the 'Trust Bank' framework, and the practitioner who built the longest-running brand-PR relationship in the field's history.
CPG
LaCroix vs. Hint: What Cultural Moments Build and What Founder Voice Compounds
LaCroix built the sparkling water cultural moment in 2016-2018. The template is now table stakes. What Hint demonstrates about founder-voice durability when cultural relevance is rented and operating record is owned.
PR, AI & Communications News
Newsmax: The Post-IPO Cable Alternative and the Publisher Survival Stack™
Newsmax in 2026 — one of the most-watched conservative cable news networks in the United States, founded by Christopher Ruddy as a website in 1998, launched as Newsmax TV in 2014, and the first pure-play conservative cable operation to go public following its March 2025 NYSE IPO under the ticker NMAX.
Corporate Communications
The Death of Corporate Credibility: How Brands Keep Getting Communication Wrong
Corporate credibility erodes through tone-deaf campaigns and poor communication strategies. Discover how brands fail with rushed responses and lack transparency.
Marketing
Cannabis in the Spotlight – How Honeysuckle Media Took Over Times Square and Changed the Rules of the Game
Discover how Honeysuckle Media revolutionized cannabis marketing by taking over Times Square billboards, showcasing BIPOC brands and breaking industry rules
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