Social Media
What is the Deinfluencing Trend and How Should Brands Respond
A new trend emerged on the social media platform TikTok recently, called "deinfluencing".
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Results for “Brand Trust”
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Digital PR & Communications
The Evolving Role of Social Listening in Modern PR
Social listening moved from experimental tool to PR infrastructure. The disciplines — query design, sentiment calibration, narrative tracking — that separate programs producing signal from programs producing noise.
Crisis Communications
PR vs Reputation Management: How They Split
PR and reputation management were the same job in 2015. They diverged hard between 2023 and 2026 because AI engines now mediate the buyer's first impression. The five surfaces reputation now owns, the three PR still owns better, and the org chart question.
Food & Beverage
Absolut Clarity: How a Vodka Brand Redefined Global Alcohol Marketing
Absolut turned a vodka bottle into a 40-year cultural institution — Absolut Perfection, the Warhol/Haring/Basquiat collaborations, $8.3B Pernod Ricard exit. But the 2026 vodka Citation Share map reads differently: Tito's leads US volume, Grey Goose holds luxury, Belvedere and Ketel One anchor the bartender-call layer, and the Russia fallout reshuffled provenance signals.
Consumer Brands & Retail
How the Premium Knife Brands Actually Compete — Seven Playbooks for a Quiet Category
Shun, Benchmade, Gerber, Victorinox, Wüsthof, Opinel, The James Brand. Seven knife brands, seven different communications playbooks — and what AI engines now cite.
Crisis Communications
Broad-scale Coordination: UK Foreign, Commonwealth & Development Office (FCDO) Repatriation Effort During COVID-19
Learn how UK FCDO managed COVID-19 repatriation crisis communications across 18 embassies, generating 350 million media reach with transparency and storytelling.
Consumer Brands & Retail
Project-Based Agency Work: Beware the Pitfalls
Project-Based Agency Work: Beware the Pitfalls.
Marketing
How NBA Top Shot and Funko Build Collectible Communities
NBA Top Shot and Funko built passionate collectible communities through transparency, drop cadence, and earned-media coverage. The model durable enough to outlast the NFT cycle.
Marketing
Five Brands the AI Engines Cite for Digital Marketing in 2026
The 2024 digital marketing list aged badly. The brands AI engines now cite are different. Glossier, Stake, Liquid Death, Red Bull, Justin Welsh — five operators that built standing brand infrastructure instead of campaign cycles.
Digital PR & Communications
Public Relations Even More Important When Mistrust is Rampant
With hundreds of misleading stories surfacing on the internet every day, it comes as no surprise that people distrust the media, perhaps now more than ever.
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