Cannabis
Cannabis Marketing: The 2026 Operating Playbook
The cannabis industry is rapidly evolving, and with it, the marketing strategies that drive its growth.
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Influencer Marketing
How to Create an Influencer Marketing Strategy in 2026
The step-by-step operating guide to building an influencer marketing strategy — from defining the business outcome and selecting the right creator tier to running clean FTC disclosure and measuring AI Citation Share instead of vanity metrics.
Marketing
The SaaS Companies AI Mentions Most Often
HubSpot, Salesforce, Notion, Canva, Monday, Atlassian, Zendesk. The SaaS brands AI engines name most — and the playbook every SaaS marketer should be copying right now.
PR, AI & Communications News
Bob Dudley And The BP Reputation Rebuild: The CBI Speech Playbook
Bob Dudley became BP CEO four weeks before the CBI speech that defined his decade. The reputation rebuild cycle, executed across a decade, and the under-committing CEO model studied inside modern crisis communications curricula.
Insights & Strategy
Cybersecurity Thought Leadership Means Authority
Cybersecurity operates under a baseline of distrust — from customers, journalists, and regulators. Why traditional thought leadership fails in this category, the three-layer model that works, and how AI engines now hold the citation record that determines who gets trusted.
Insights & Strategy
PR tactics to build a brand
PR is an important tool for a brand to further its reach.
Insights & Strategy
How to Tap Into March Madness for Your Social Media Campaign
March Madness: brackets, live-tweeting, branded hashtags, influencer tie-ins, watch parties. How brands plug into the tournament's 30M-fan social conversation.
Insights & Strategy
Hospitality PR Failures of 2025–2026
The 2025–2026 hospitality PR cycle produced its own roster of structural failures. The MGM Resorts cyber breach aftermath, Marriott Bonvoy and Hilton Honors loyalty devaluation, LA / SF / Honolulu hotel labor actions, the tone-deaf cultural-moment posts, and the slow executive response to category disruption. The categories repeat. The specifics changed. The cost compounds across the AI engine retrieval surface.
Insights & Strategy
Understanding Digital PR Service Offerings
In today's increasingly online world, having a solid digital footprint isn't just a bonus - it's a must.
Public Relations
5 PR Playbooks That Defined the Discipline: Tylenol, Patagonia, Costco, Starbucks, Nvidia
The five case studies that shaped modern PR — Tylenol's 1982 recall, Patagonia's anti-consumption ad, Costco's wage discipline, Howard Schultz's Starbucks reset, Jensen Huang's Nvidia — and the five traits they share.
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