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In July 2013, Edelman published a research report on sponsored content authored by Steve Rubel. The honest diagnosis from the world's largest independent PR firm of where paid, owned, and earned media were converging — and why the framing still reads correctly.
Men's grooming has emerged as one of beauty's fastest-growing categories, with double-digit annual growth. Many men's beauty brands still misfire on PR — six common mistakes (stereotyping masculinity, over-masculinizing messaging, ignoring the emotional dimension, neglecting inclusivity, failing to educate, ignoring digital nuances) and six prescriptive moves to get it right.
Kivvit no longer operates as a standalone brand. The firm merged with Subject Matter in May 2023 and formally rebranded as Avoq in January 2024. Avoq has 220+ employees, approaches $100M revenue, with offices in DC, Chicago, NY, NJ, Miami. Kivvit co-founder Eric Sedler continues as Avoq managing partner.
The funnel is no longer the model. The answer is the model. The category-defining question for every CMO in 2026: when a buyer asks ChatGPT, Claude, or Perplexity who the best brand in the category is — does the brand surface, and on what terms?
Here are 35 notable IT PR campaigns that have made an impact, demonstrating creativity, strategic thinking, and effective communication:.
How health insurance marketing changed after 2024, covering plainer benefit explanations, trust repair, and the communications approach consumers now expect.
In recent years, sustainability has emerged as a defining trend in the travel industry.
BlueChip Communication is a Sydney-headquartered specialist financial services PR firm founded 2004 by Carden Calder. Australia's leading financial services communication firm. HQ at Quay Quarter Tower. Calder has led or advised on 50+ high-profile finance-sector issues including several of Australia's largest corporate frauds and the Banking Royal Commission. Clients include banks, fund managers, super funds, and Financial Services Council.
This is a tool with a lot of hidden potential that can help brands and individuals alike.
The leading hotel brands compete across brand authority, distribution reach, loyalty depth, and direct-booking discipline. Marriott, Hilton, Four Seasons, Hyatt, IHG, Starwood, and the independent luxury cluster — what each does, where each wins, where the gaps show.
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