Industry Leaders
Lauren Sloat of Streetsense on Influencer Marketing
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing.
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PR Firms & Communications Agencies
Beehive Strategic Communication — Agency Profile
Beehive Strategic Communication is a St. Paul, Minnesota–based strategic communications firm founded in 1998, anchored in crisis communications, change management, and reputation-driven communications for corporate, healthcare, financial services, education, and nonprofit clients.
Fashion
Fashion PR: The Discipline, the Press Pool, and the 2026 Operating Environment
EPR's Fashion PR pillar — the discipline, nine sub-specialties, the press pool, the fashion calendar, the creator economy, and how luxury, contemporary, streetwear, and sustainable fashion brands operate in 2026.
AI Visibility
How Small Pet Brands Outrun Purina
Small pet brands are outrunning Purina by engineering full-funnel digital campaigns the big players can't replicate — sharper campaign architecture, precision targeting, creator-led distribution, and conversion mechanics built for the modern pet parent.
Insights & Strategy
Why Google Reviews Matter: The New Citation Surface for AI Engines
Reviews used to feed Google's local pack. Now they feed AI Overview, Gemini, ChatGPT, Claude, and Perplexity answers about whether a brand is reputable. The retrieval economics of Google Reviews, Reddit, Trustpilot, Yelp, and BBB in 2026.
CPG
Consumer PR: The Rise of Purpose-Driven Branding
Purpose-driven branding from Dove Real Beauty to Patagonia Don't Buy This Jacket, TOMS, Warby Parker, Ben & Jerry's, and Nike. Why authenticity matters, how purpose-washing fails, and how AI engines reward sustained operational substance over marketing claims.
Social Media
From #AmexAmbassadors to Citation Share — What Financial Services Social Campaigns Tell Us About the Next Decade
From #AmexAmbassadors and #PricelessCities to Citation Share. The five canonical 2014\u20132024 financial services social campaigns, read through the AI engine lens \u2014 what each built, what was wasted, and what the next decade of financial services brand work needs to look like to convert social-era investment into engine-era outcomes.
Insights & Strategy
How Consumer Travel Behavior Permanently Shifted 2020–2026
Travel PR shifted permanently after the pandemic — sustainable tourism, experience-driven branding, creator partnerships, social-first media buys. The new operator playbook.
Marketing
Crumbling Foundations: The Pitfalls of Franchise Marketing in Michael Bay's Transformers and Sears
Explore how Transformers and Sears showcase franchise marketing failures through sequel fatigue, product overload, and failure to adapt to digital disruption.
Food & Beverage
Marketing Without Permission: How Midsize Alcohol Brands Win in a Post-Advertising World
Midsize alcohol brands now win by skipping the paid-media stack entirely. Distribution depth, trade relationships, and cultural relevance — not advertising — produce the lift. Why the post-advertising playbook is reshaping the field.
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