Goodie AI is an answer engine optimization platform built by Mostafa ElBermawy, the chief executive of the New York growth agency NoGood. It monitors how AI assistants mention a brand, then recommends and tracks fixes. The self-serve Core plan costs $399 a month billed annually and covers five AI engines, 100 prompts and three seats, with Enterprise plans reaching up to 12 engines.
Last updated: November 12, 2026
Goodie AI is a New York company that sells software for tracking and improving brand visibility in AI answers. The table below lists the facts that are easiest to verify, with the source named for anything reported by a third party.
| Item | Detail |
|---|---|
| Company | Goodie AI Inc., based in New York |
| Founder and CEO | Mostafa ElBermawy, who also leads the agency NoGood |
| Founded | 2022, according to Tracxn, with the product launched in January 2025 per Tool Directory |
| Funding | No outside funding reported by Tracxn |
| Core plan | $399 a month billed annually, or $478.80 billed monthly |
| Core limits | 5 engines, 100 prompts, 3,000 AI responses a month, 3 seats |
| Enterprise | Custom pricing, up to 12 engines, SSO and SOC 2 |
| Free trial | 7 days on the Core plan |
Goodie AI was founded by Mostafa ElBermawy, who is also chief executive of NoGood, a New York growth marketing agency. ElBermawy says he coined the term AEO, short for answer engine optimization, at the SXSW conference in 2023, according to Tool Directory's profile of the company.
Tracxn lists Goodie AI as an unfunded company founded in 2022, and Crunchbase lists a team of 11 to 50 people. A comparison page from the competitor AEO Engine describes it as a small, bootstrapped team. These are outside descriptions, so treat headcount as approximate.
The agency link is the most useful detail for buyers. Goodie's playbooks come from client work at NoGood, so the product reflects tactics that a marketing agency tested on named brands before turning them into software features.
Goodie AI monitors how AI engines describe a brand, finds the prompts and content gaps that matter, and helps a team ship fixes across content, schema and product feeds. Its own review describes a closed loop of research, monitoring, action and measurement.
Goodie describes four steps. Research finds the prompts buyers use. Monitoring records whether the brand is named. Action turns each gap into a task such as a new page or a schema fix. Measurement checks whether the change moved mentions or traffic. The Core plan includes 10 optimization actions a month, and Enterprise raises that to 60 or more.
Goodie AI covers five engines on the Core plan: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Microsoft Copilot. Pro adds Gemini plus the shopping assistants Alexa for Shopping and Sparky, and Enterprise reaches up to 12 engines, including Claude, Meta AI, DeepSeek and Grok.
The shopping coverage stands out. Tool Directory also reports coverage of Amazon Rufus, which suits consumer brands that sell through marketplaces. Engine lists on Goodie's pricing tiers have changed over the past year, so confirm the current list on a demo or trial.
Goodie AI costs $399 a month billed annually for the Core plan, or $478.80 billed monthly, according to ElBermawy's own review of the product. Goodie's comparison page lists Pro at $999 a month, and Enterprise is priced by demo.
| Plan | Price a month | Engines and limits |
|---|---|---|
| Core | $399 billed annually | 5 engines, 100 prompts, 3,000 responses, 10 actions, 3 seats |
| Pro | $999 | Core engines plus Gemini, Alexa for Shopping and Sparky, 250 prompts, 30 actions |
| Enterprise | Custom | Up to 12 engines, 500+ prompts, 60+ actions, 10+ seats, SSO and SOC 2 |
Older reviews quote lower or higher figures, including about $495 a month and a $199 entry point, so the pricing has moved. The numbers above come from Goodie's current comparison page and the founder's review, and buyers should confirm them before budgeting.
Goodie AI reports client results for Dermalogica, SteelSeries and Rathbones, according to Tool Directory. These are vendor-reported figures and have not been independently audited.
Named clients make Goodie easier to evaluate than tools that publish no examples. A buyer can ask the same clients how they measured the change and over what period.
Goodie AI sits at the higher end of self-serve pricing and trades price for execution tools and revenue attribution, while AthenaHQ and Peec AI start lower and Profound sells to large enterprises.
| Platform | Entry price | Seats | Stands out for |
|---|---|---|---|
| Goodie AI | $399 a month annual | 3 on Core | Closed-loop actions and revenue attribution |
| AthenaHQ | $295 a month | Plan based | Nine engines and source attribution |
| Peec AI | About $95 a month | Unlimited | Agency reporting and low entry price |
| Profound | Enterprise plans | Contract based | Scale, agents and the largest funding |
Buyers should check the entry price, the engine list per plan and whether their team can act on recommendations. Reviewers from competing vendors note that Goodie surfaces issues and leaves implementation to the customer team, which works best for brands with in-house content and web staff.
PR teams can use Goodie AI to connect earned media work to measurable AI visibility, because its attribution links mentions to site outcomes. A 2024 study by researchers from Princeton University and IIT Delhi, presented at KDD 2024, reported visibility gains of up to 40 percent in generative engine responses from changes such as adding citations and statistics (GEO: Generative Engine Optimization). A tool that records which actions were taken lets a team see which of those changes helped.
EPR's guide to Generative Engine Optimization explains the method, and Capital Behind AI Communications shows how funded rivals compare. Brands that want attribution and have staff to act on recommendations should trial Core for a week, while smaller teams may start with a lower-priced tool such as HubSpot AEO or Similarweb.
Goodie AI is an answer engine optimization platform that monitors how AI engines mention a brand and helps teams ship fixes. It was founded by Mostafa ElBermawy, chief executive of the New York agency NoGood.
Goodie AI's Core plan costs $399 a month billed annually, or $478.80 billed monthly, with a 7-day free trial. Pro is listed at $999 a month, and Enterprise is priced by demo.
Core tracks ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Microsoft Copilot. Pro adds Gemini and shopping assistants, and Enterprise covers up to 12 engines including Claude, Meta AI, DeepSeek and Grok.
Tracxn lists Goodie AI as unfunded, and a competitor's comparison page describes it as bootstrapped. Goodie has not published a funding round.
Mostafa ElBermawy founded Goodie AI Inc. and serves as its chief executive. He also leads NoGood, the growth marketing agency whose client work shaped the product.
Goodie reports a 127 percent rise in AI conversions for Dermalogica, a 3.2 times rise for SteelSeries and a 106 percent rise in AI citations for Rathbones. These figures are vendor-reported.
Goodie AI suits agencies that want to tie AI mentions to client revenue and have staff to act on recommendations. Agencies that need unlimited seats at a lower price may prefer Peec AI. Related coverage: AthenaHQ Profile · Peec AI Profile · Profound Profile · Bluefish Profile.
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
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