Peec AI at a glance
| Item | Detail |
|---|
| Headquarters | Berlin; first U.S. office in New York (May 2026) |
| Public launch | February 2025 |
| Total funding | About $29 million |
| Series A | $21 million, November 2025, led by Singular |
| Seed | €5.2 million, July 2025, led by 20VC |
| Reported valuation | More than $100 million |
| Revenue | Passed $10 million ARR (company, May 28, 2026) |
| Customers | 2,500+, including Attio, Squarespace, TUI and Hugo Boss |
What has Peec AI done since its Series A?
Peec AI said on May 28, 2026 that it had passed $10 million in annual recurring revenue 16 months after launch, and that it counts more than 2,500 customers. The company said it grew from $0 to $5 million ARR in its first 11 months and doubled to $10 million in the five months that followed, with the United States as its fastest-growing market. Named customers in that release include Attio, Squarespace, TUI and Hugo Boss.
Peec launched AI Shopping Analytics on June 17, 2026, according to a company release, and a July 30, 2026 release reported by Tracxn says it expanded model coverage to include Mistral, tracking more than 10 models across the U.S., China and Europe. The research firm Sacra estimates that Peec reached about $15 million in ARR in August 2026 and that the U.S. passed half of revenue, and Sacra also reports that agencies make up roughly half of customers. Those are outside estimates, not figures Peec has published.
Peec AI has also been reported to be raising a new round at a valuation of about $200 million, roughly double its Series A valuation. Sifted reported in late June 2026, citing sources, that Peec was in talks at a pre-money valuation of about $200 million. EPR has not confirmed that a new round has closed, so the $29 million total above remains the last announced figure.
How fast did Peec AI grow?
Peec launched publicly in February 2025 and posted some of the fastest growth metrics yet seen in the GEO platform category:
- €650,000 ARR crossed within four months of public launch
- $4 million ARR crossed within ten months
- 1,300+ brand and agency customers at the time of the Series A
- Roughly 300 new customers per month growth rate at the time of the Series A
- $10 million ARR and 2,500+ customers reported by the company on May 28, 2026
The trajectory, from public launch to $10M ARR with 2,500+ customers in 16 months, places Peec among the fastest-growing European martech startups of the past several years and reflects the broader demand surge for AI visibility infrastructure across mid-market and agency buyers.
Who are Peec AI's customers?
Named Peec customers include Chanel, ElevenLabs, TUI, Axel Springer, n8n, Attio, Peak Ace, DEPT, Wix, Graphite, Squarespace and Hugo Boss. The pattern spans luxury (Chanel, Hugo Boss), AI infrastructure (ElevenLabs), European travel (TUI), European media (Axel Springer), B2B SaaS (n8n, Attio, Wix, Squarespace), marketing agencies (Peak Ace, DEPT, Graphite), and broader consumer-and-enterprise categories. The agency customer concentration, with Peak Ace, DEPT, and Graphite as named clients, signals Peec's strong positioning as the agency-side reporting and monitoring layer for client work, separate from the enterprise-direct model that Profound and Bluefish prioritize.
How has Peec AI been funded?
- €1.8M pre-seed: April 2025, according to Sacra
- €5.2M Seed: led by 20VC (Harry Stebbings) in July 2025
- $21M Series A: led by Singular (European VC) in November 2025, with Antler, Combination VC, identity.vc, and S20 participating
- Total funding ~$29M: as stated in the company's May 28, 2026 release, with company valuation reported at $100M+ per TechFundingNews and EU-Startups coverage
- June 2026: Sifted reported talks to raise at about a $200M pre-money valuation, not confirmed as closed
The investor stack is distinctly European-anchored compared to Profound and Bluefish. Singular is one of the most respected European venture firms in the broader AI and B2B SaaS category. 20VC brings Harry Stebbings' substantial podcast-and-network reach across the European martech ecosystem. The combination signals European venture conviction that the GEO platform category will support multiple geographic-anchored category leaders rather than concentrating purely in the U.S. The round-by-round category map sits in EPR's AI Visibility Directory.
Who founded Peec AI?
The founding team met in Antler Berlin's Winter 2024 cohort:
- CEO Marius Meiners
- CTO Tobias Siwonia
- CRO Daniel Drabo
The Antler Berlin origin places Peec inside the European venture-studio ecosystem that has produced a substantial number of recent European martech and B2B SaaS successes. The founder team configuration, CEO plus CTO plus CRO from the start, reflects an unusual emphasis on commercial execution that is part of the explanation for the rapid customer acquisition trajectory.
What does Peec AI's product do?
Peec's platform tracks brand visibility, ranking position, and sentiment across ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Google AI Mode, with additional models available as paid add-ons. The core capability is analytics and monitoring: measuring how brands appear inside AI engine answers, with sentiment analysis and competitive positioning layered on top. Peec added AI Shopping Analytics in June 2026 to track product recommendations inside ChatGPT, and says it now covers more than 10 models after adding Mistral in July 2026.
Pricing. Third-party listings show Peec's published plans in fall 2026 at $95 per month for Starter (50 prompts), $245 for Pro (150 prompts) and $495 for Advanced (350 prompts), with a custom Enterprise tier, a 15% discount for annual billing and unlimited user seats on paid plans. Reviewers report that self-serve plans let a team choose three engines, and that extra models cost additional monthly fees. At the time of the Series A, pricing started at $89 per month, so entry pricing has risen. The unlimited-seat model is a deliberate differentiator from incumbents like Profound and Bluefish that charge per seat or run six-figure enterprise contracts. EPR has not confirmed these figures with Peec, and listings differ slightly, so check Peec's pricing page for current plans. For a side-by-side view, see EPR's comparison of AI visibility tools.
What is Peec AI's New York expansion?
The Series A's headline strategic move was Peec's New York office expansion, and the company said on May 28, 2026 that it was opening its first U.S. office in New York. At the Series A, Peec planned to hire more than 40 people inside six months to build a North American presence, putting it in direct commercial competition with Profound, Bluefish, Scrunch AI, Evertune, and AthenaHQ on their home turf. Tracxn estimates Peec had 97 employees as of July 31, 2026, a third-party figure.
The expansion is structurally important for the broader GEO platform category. Peec's European-anchored origin and rapid growth had been a hedge case: would European GEO platforms credibly compete in the U.S. enterprise market, or would the U.S. category remain effectively closed to the U.S.-headquartered platforms? The U.S. growth Peec reported in 2026 answers the question on Peec's terms: yes, with the strategy being mid-market and agency penetration at price points the U.S. enterprise platforms have not matched.
The dedicated GEO platform category now sustains distinct positioning tiers, each anchored by a different category leader.
Profound, the funding leader. $334.5M total announced funding and a $1.8B valuation after a $180M Series D co-led by Sequoia Capital and Kleiner Perkins on September 15, 2026. Broadest product stack including Profound Agents. Enterprise customer roster.
Bluefish, the Fortune 500 specialist. $68M total funding. Named 10% Fortune 500 penetration. Adidas, American Express, Hearst, LVMH, Ulta Beauty. Agentic Marketing Platform positioning.
Brandlight, the enterprise program. About $36M total funding after a $30M Series A led by Pelion Venture Partners in February 2026. Sells to large brands, names Kimberly-Clark, LG, The Hartford and Estée Lauder as customers, and runs a partner program for agencies.
Peec AI, the European and mid-market challenger. $29M total funding. $100M+ valuation. Mid-market and agency-focused pricing ($95 to $495 per month in published plans, unlimited seats). $10M ARR reported in May 2026 and a New York office. Direct competition with the U.S. platforms on price-and-accessibility terms.
The broader field. AirOps (a $40M Series B led by Greylock in November 2025), AthenaHQ, Rankscale, Otterly.AI, Goodie, Daydream, Scrunch AI (acquired by Sitecore in June 2026), Evertune, and several smaller entrants complete the dedicated GEO platform category. The traditional SEO platforms (Semrush, Ahrefs, Moz) have all built AI visibility capability. Adobe, Salesforce, and HubSpot have begun building AI visibility into their broader martech infrastructure. The complete directory is maintained in EPR's AI Visibility Directory.
What is Peec AI's strategic positioning?
Peec has a deliberately narrower product scope than Profound or Bluefish. The platform is primarily analytics and monitoring, not an end-to-end content generation suite (Profound Agents) or an agentic execution layer (Bluefish's Agentic Marketing Platform positioning). The narrower scope is the strategic pitch.
For mid-market marketing teams and agencies that want a clean dashboard to show clients where their brand stands inside AI answers, without committing to enterprise six-figure contracts or building agentic execution infrastructure, Peec has become one of the category's default answers. The agency customer concentration (Peak Ace, DEPT, Graphite) reflects the deliberate positioning around the agency-side reporting and monitoring use case that Profound and Bluefish have not optimized for.
What does the Peec round mean for PR and communications agencies?
Peec's positioning has direct implications for PR agencies and the broader communications industry, distinct from the Profound and Bluefish implications.
The agency reporting layer. Peec's unlimited-seat model and dedicated agency program are structurally suited to PR and marketing agencies expanding into AI search work. Agencies can deploy the platform across their full team and client roster without per-seat pricing escalation. The use case is client reporting, not replacement of strategic services. PR firms can ship Citation Share dashboards to clients without committing to enterprise platform contracts that would require client-side budget approval. EPR ranks the firms doing this work in Best AI Visibility Agencies and Best GEO Agencies 2026.
The mid-market enterprise gap. Profound and Bluefish target the Fortune 500 and large-enterprise tier. Peec targets the segment below: the mid-market consumer brands, growth-stage B2B companies, and the European corporates that the U.S. platforms have not prioritized. PR firms with mid-market client books have a closer-to-natural fit with Peec than with the enterprise platforms.
The European market entry. Peec's Berlin origin and European customer concentration (Chanel, TUI, Axel Springer) gives PR firms working with European clients a platform partner anchored in the European market. The New York office extends the value proposition without diluting the European-market depth.
The split between measurement and execution. Like Profound and Bluefish, Peec measures and surfaces, but the upstream content production, earned media, and strategic narrative work remain with agencies and in-house teams. The brands using Peec to monitor still need partners executing the AI visibility work that the platforms surface and measure.
→ AI Visibility Directory: EPR's directory of companies, players and leaders in AI visibility.
→ Best AI Visibility Tools: engines, pricing and limits compared.
→ Best AI Visibility Agencies · Best GEO Agencies 2026: the firms that use these platforms.
→ What is Generative Engine Optimization (GEO)?: EPR's canonical reference.
→ Profound Profile · Bluefish Profile · Brandlight Profile: sibling GEO platform profiles.
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See all AI visibility platforms EPR has profiled in the AI Visibility hub.
