H&H Group, formerly the Hallvarsson & Halvarsson Group, is a Stockholm communications group that owns a network of Swedish agencies in financial communication, public affairs, branding and digital work. Martin Petersson is group CEO. PRovoke Media's 2024 Global 250 ranking lists it 51st, with 579 staff and $70.0 million in 2023 fee income. Executives and founders bought the group back from its American owners in 2014.
Updated: October 27, 2026
Contents
What does H&H Group do?
H&H Group provides corporate, financial and public affairs communications, branding and digital work through a network of independent agencies. A 2019 Realtid report described its model as an ecosystem in which acquired companies run independently under their own brands.
- Financial communication and investor relations, led by Hallvarsson & Halvarsson, founded in 1995.
- Public affairs, including Consilio International, added in 2017.
- Corporate communication, branding, creative, digital and social media work through group agencies such as Comprend, Springtime and Jung Relations.
The model resembles a multi-agency platform more than the single-brand independents on Everything-PR such as Coyne PR and Padilla agency profile.
Who owns and leads H&H Group?
H&H Group is led by CEO and group head Martin Petersson and was bought back from its American owners by executives and founders in 2014. A 2014 Business Wire release said Hallvarsson & Halvarsson had been repurchased from its previous American owners by executives and founders of the company, after which it acquired Springtime.
In a Realtid report on 2017 results, Petersson said the group wanted to continue on its own without external capital, and the report said it had taken none so far. Johan Ramsten, described in Realtid as one of the main owners, was appointed deputy CEO for business development. Hallvarsson & Halvarsson itself was founded in 1995 by Mats Hallvarsson and Anders Halvarsson, according to MarketScreener. These statements are several years old, so readers should confirm the current ownership with the company.
How big is H&H Group?
PRovoke Media's 2024 Global 250 lists H&H Group 51st with $70,000,000 in 2023 fee income and 579 staff, down 4.2 percent from 2022. The ranking uses 2023 figures, a year older than the O'Dwyer's data on the U.S. profiles.
| Measure | Detail |
|---|
| Headquarters | Stockholm, Sweden |
| Staff | 579 (PRovoke Media 2024 ranking) |
| 2023 fee income | $70,000,000 (PRovoke Media 2024 ranking) |
| PRovoke 2024 global rank | 51st |
| Leadership | Martin Petersson, group CEO |
| Ownership | Bought back by executives and founders in 2014; no external capital as of 2018 (Realtid) |
Realtid reported in May 2019 that the group had agency revenue of about SEK 550 million (about $57 million), 480 employees and offices in Stockholm, Linköping, Malmö, London and Shanghai, and that The Holmes Report ranked it 39th globally, the highest Nordic firm. The current ranking is on PRovoke Media's 2024 Global 250.
What are H&H Group's key moves?
H&H Group's documented moves are a 2014 buyback and a series of agency acquisitions between 2014 and 2017. The table lists them newest first, as reported by Business Wire and Realtid.
| Date | Move |
|---|
| Autumn 2017 | Comprend, a group agency, acquires the London digital agency Excite |
| August 2017 | Acquires Intellecta Corporate, Hilanders, Bysted, Unreel and Tomorrow China from the listed ICTA |
| Spring 2017 | Acquires Consilio International, a public affairs advisory firm |
| April 2014 | Executives and founders repurchase Hallvarsson & Halvarsson from its American owners; the group then acquires Springtime and KW Digital |
The 2014 deal is described in Business Wire's announcement of the Springtime acquisition.
How does H&H Group compare with peers?
H&H Group reports higher 2023 fee income than Padilla and Coyne PR and lower than Ruder Finn, with a larger staff than the first two. All figures use PRovoke Media's 2023 data.
| Firm | Base | Ownership | 2023 fee income (PRovoke) | Staff (PRovoke) |
|---|
| H&H Group | Stockholm, Sweden | Executive and founder-owned (2014 report) | $70,000,000 | 579 |
| Ruder Finn | New York, NY | Independent | $175,500,000 | 1,220 |
| Padilla agency profile | Minneapolis, MN | Owned by Avenir Global | $45,849,220 | 184 |
| Coyne PR | Parsippany, NJ | Independent | $37,500,000 | 170 |
For every firm profiled on the site, see the PR firms directory.
