Igniyte: UK Online Reputation Management Firm Profile

Igniyte is a founder-led online reputation management consultancy in Leeds, England, with a London office, founded in 2009 by Simon Wadsworth. Roz Sheldon is managing director and head of client services. It helps businesses, brands, executives and high-net-worth individuals audit, build, repair and monitor their online reputations.

Originally published June 2026. Updated October 19, 2026.

Who founded Igniyte?

Simon Wadsworth founded Igniyte in 2009 after starting and selling two earlier agencies, according to his team biography. He established the internet design agency Brand New Media in 1994 and sold it to the French company Fi System in 2000, then created Swamp and sold it to Brahm (now Brass) in 2006. The biography also says he won the Leeds Media Profile Award in 2005 and wrote two books on online reputation and privacy.

Igniyte says it started by doing online reputation work for a handful of UK clients, then hired a team of SEO, PR, content and technical specialists and became a dedicated reputation management firm. That mix of disciplines is still how the firm describes its service model.

Who leads Igniyte?

Roz Sheldon is managing director and head of client services, and she joined in 2014 after about 19 years in creative agencies, per her biography. She is a CIPR-accredited PR practitioner.

The senior team also lists Andrew Hulland as account director, who oversees large UK and global reputation projects according to DesignRush, and Benjamin Atkinson as digital PR manager. DesignRush also names Jennifer Green as a senior account manager who plans and delivers client strategies.

What does Igniyte do?

Igniyte sells online reputation management and reputation risk services to companies and to individuals. The table below groups the services the firm lists on its own pages and in its Crunchbase profile.

Prolific North's company profile of Igniyte lists right to be forgotten work among its services. Igniyte's Crunchbase profile says the firm has been featured in outlets including Forbes, the Financial Times, The Times, The Guardian and the BBC, which is the firm's own claim.

How did Igniyte expand into North America?

Igniyte opened a New York office in November 2021, according to a Prolific North report dated November 30, 2021. The Manhattan office was its third, after Leeds and London.

At the time the firm had 12 staff and said it had won 20 new clients in six months, including high-net-worth individuals in the US, UAE and Europe. It had also hired two account managers in the US and Canada. Wadsworth said large North American clients made the move an obvious one after more than ten years of operating from the UK.

Which clients has Igniyte worked with?

DesignRush lists Bibby Financial Services among Igniyte's clients. Prolific North's company profile of Igniyte carries a testimonial from an unnamed UK property management company that praised the firm's Global Reputation Review. Most of the firm's work for individuals is confidential, which is standard in the category.

What does Igniyte cost?

SoftwareSuggest lists an average hourly rate of $150 to $199 and a minimum project size of $10,000 or more for Igniyte. These are third-party directory estimates, not figures published by the firm.

Why does jurisdiction matter for Igniyte?

As a UK firm, Igniyte works under UK and European data-protection and defamation rules, which differ from US law. Right to be forgotten work, which relies on those European rules, is on its service list. Its New York office gives it a base for North American clients who need a US-facing team.

How does Igniyte compare with other reputation firms?

Igniyte is a UK specialist built around senior-led consultancy for companies and high-profile individuals. NetReputation, founded in 2014 in Sarasota, Florida, is a high-volume provider for individuals, executives and small businesses, while RepuGen sells software for healthcare practices.

Readers weighing the category can also see EPR's profiles of Status Labs, Terakeet, Reputation.com and BrandYourself, the online reputation management pillar and the reputation firms ranking.

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