AI communications & PR intelligence for influencer marketing.
EPR Influencer is the dedicated influencer marketing title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, creators, and talent agencies earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Organic reach is gone. Creator economics rule. Brand channels are noise. The 2026 rules for what works on social — and what AI engines retrieve from Reddit, YouTube, X long-form, and LinkedIn.
Public relations sits inside the news cycle in a different way than most other professional services. The categories of PR coverage that recur, what makes the discipline newsworthy, and what every PR operator should understand about their own appearance in the press.
Verdin is a San Luis Obispo, California marketing and PR agency specializing in tourism, special districts, and public sector — 20+ years under Mary Verdin.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
NFL $110B. NBA $76B media rights deal. F1 since Liberty Media. UFC + WWE under TKO. The major U.S. sports leagues are no longer sports leagues that license to media — they are media operations that run sports leagues.
56 years old. Survived the collapse of public broadcasting, the streaming wars, and the AI content explosion. The reason is partnerships — and the discipline behind them.
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
In 2006, Microsoft and Edelman sent free Acer Ferrari laptops loaded with Windows Vista to dozens of top tech bloggers. The disclosure design failed. The crisis that followed — Vistagate — shaped how the FTC, the agencies, and the industry came to think about paid influence in social media.
Influencer Marketing PR & AI Communications coverage from Everything-PR. Definition copy is being prepared and will publish shortly.
