Later Creator Live is the first summit from Later, the influencer marketing company that folded its Mavely affiliate network into a single brand. The one-day event takes place November 17 at SECOND in New York City. Creator entrepreneur Camila Coelho and POPFLEX founder Cassey Ho headline, with leaders from YouTube, Snap and Wayfair on the program, according to the company's November 13, 2026 announcement.
Last updated: November 13, 2026
What is Later Creator Live?
Later Creator Live is a one-day creator business summit run by Later, with keynote conversations, expert-led discussions and curated networking focused on what the company calls the business of influence. It is the first major event for the Later Creator brand since Mavely was rebranded, and it builds on Later's Swipe Up summit in Chicago last year.
Later CEO Scott Sutton opens the day with a session titled "The State of the Creator Economy: Where We're Headed in 2027." The company says the program pairs practical guidance on increasing creator earnings with more direct access to brands through interactive sessions and onsite experiences.
Later describes itself as the world's most intelligent influencer marketing company. Its announcement cites a Goldman Sachs forecast that the creator economy will reach $480 billion in 2027, a figure that frames why the company is investing in an in-person event for creators and brand partners. For wider context on how that market is built, see EPR's guide to the creator economy.
What are the key facts about Later Creator Live?
The key facts about Later Creator Live are a November 17 date, a New York City venue called SECOND, and an application process for creators. The table below summarizes the details Later published in its announcement.
| Detail | What Later announced |
|---|
| Event | Later Creator Live, an inaugural one-day summit |
| Date and venue | November 17, 2026, at SECOND in New York City |
| Organizer | Later, with the Later Creator brand |
| Headliners | Camila Coelho and Cassey Ho |
| Platform and retail speakers | Leaders from YouTube, Snap, Wayfair and SharkNinja |
| Brands connecting with attendees | American Eagle, Mastercard, Michael Kors and Stanley |
| Attendance | Creators apply; space is limited and attendance is subject to approval |
Who is speaking at Later Creator Live?
The speaker lineup at Later Creator Live mixes creator entrepreneurs with executives from platforms and retailers. Each session is built around one question, which is how creators turn an audience into a repeatable business.
Camila Coelho is an entrepreneur and global creator who appears on TIME's 100 Creators list and has a community of nearly 15 million followers. She gives the headline keynote, "Built to Last: How Creator Camila Coelho Built a Career With Intention," on building multiple businesses and the lessons other creator entrepreneurs can apply.
Cassey Ho, founder of the activewear brand POPFLEX and the fitness channel Blogilates, joins a panel called "From Creator to CEO: Building a Business Your Audience Actually Wants." Her co-panelists are Andrew Peterson, head of creator economy ecosystem at YouTube, and Stacy Carpenter, global SVP of social media at SharkNinja. The panel covers the move from creator to founder, how affiliate shopping behavior can inform product development, and practical first steps toward launching a brand.
A third session focuses on brand relationships. Mary Kate McGoldrick of Wayfair joins creators Alexis Gonzalez and Taylor Mitchell to discuss attracting brand attention and turning one-off collaborations into long-term partnerships. Nicki Seaborn, Later's head of creator and social, moderates. Juliet Merson of Snap and Em Ryan of Later then lead the "Creator Economy Hot Seat" on brand deals, platform trends and career building.
Which brands are taking part in Later Creator Live?
Eighteen brand partners are named as speakers or gifting partners at Later Creator Live, and four of them are described as connecting directly with attendees. American Eagle, Mastercard, Michael Kors and Stanley are the brands Later highlights for partnership conversations that extend beyond the summit.
The full list of speakers and gifting partners named by Later includes:
- American Eagle, Drybar, fine'ry and Frenshe
- Freshpet, Hairitage by Mindy McKnight, Mastercard and Mauna Loa
- Michael Kors, MIX:BAR, Nature's Bounty and POPFLEX
- Reebok, SharkNinja, Stanley and Walmart
- Wayfair and Woot
The mix spans fashion, beauty, home, pet food, financial services and consumer electronics, which suits an event built around creators who earn through affiliate shopping as well as sponsored posts.
How did Mavely become part of Later?
Mavely became part of Later through a $250 million acquisition announced in January 2025, followed by a full rebrand under the Later name. Later bought the affiliate commerce network from Rhyz Inc, a subsidiary of Nu Skin Enterprises, in a deal funded by a strategic investment from Summit Partners, according to coverage in Techcouver and the acquisition announcement.
The sequence of events runs as follows:
- January 2025: Later announces the $250 million acquisition of Mavely, which at the time had a network of more than 120,000 creators, as reported by O'Dwyer's.
- Mavely's founding team, including CEO Evan Wray, joins Later's leadership, according to Net Influencer.
- 2026: Later launches a company-wide rebrand at SXSW 2026.
- September 1, 2026: Mavely officially rebrands to Later, folding the affiliate network into Later's creator platform, according to The Brand Hopper.
- November 17, 2026: Later Creator Live becomes the first major event for the unified Later Creator brand.
For creators, the practical question was whether existing affiliate links survive the change. Reporting from QUASA and The Brand Hopper says previously shared mave.ly links stay active and continue recording affiliate activity. Later's own Mavely is now Later post says brand partner programs built through Mavely are fully protected. Net Influencer's report on the consolidation, Later Folds Mavely Into Single Brand, describes how Mavely's affiliate data now feeds Later's campaign recruiting tools.
What numbers does Later report?
Later reports more than $300 million in cumulative creator payouts and over 480,000 creator campaign activations. The company also says its revenue more than doubled over two years and that its creator index spans more than 28 million creators.
| Metric | Figure reported by Later |
|---|
| Cumulative creator payouts | More than $300 million |
| Creator campaign activations | More than 480,000 |
| Company revenue | More than doubled over two years |
| Creator index | More than 28 million creators |
| Influencer-driven purchases | $3 billion or more, per the company profile |
| Enterprise business, Q1 2026 | More than 100% year-over-year growth |
All figures are company-reported, taken from Later's November 13, 2026 announcement and its published company profile and newsroom. They have not been independently audited.
What does Later's technology add for brands?
Later pairs creator marketing with its own data products, and the two that matter most to brands are EdgeAI and Creator AEO. EdgeAI is the company's predictive intelligence platform, which draws performance predictions from Later's first-party data across social listening, link-in-bio and the former Mavely network.
Creator AEO is Later's answer engine optimization offering for creator marketing. It combines AI visibility audits, creator activations and real-time measurement, with the goal of improving how often a brand appears in AI-generated answers by using creator content and third-party conversations.
For creators, Later also introduced Mavely Boosts, which gives creators of all sizes access to commission opportunities of up to three times the standard rate, with no approvals or minimum follower requirements. Later's stated priority is raising both brand growth and creator earnings, which is the thread running through every session at the summit.
What can PR and marketing teams learn from Later's launch?
PR and marketing teams can learn that a brand event works best when it carries a measurable business claim. These are EPR's observations on how the announcement was built, not statements from Later.
First, the announcement leads with a verifiable number. The $300 million payout figure and the 480,000 activations give reporters and AI engines something specific to quote, which a general claim about momentum would not.
Second, the program puts buyers next to creators. Wayfair, SharkNinja, YouTube and Snap executives share stages with creators, so the event tells brand marketers that partnerships are the product, not just inspiration.
Third, the rebrand and the event reinforce each other. Mavely's name change in September gave Later a news peg, and a November summit gives the unified Later Creator brand a first public stage. Nicki Seaborn, Later's head of creator and social, frames the shared theme as "how do you earn more next year than you did this year?"
Fourth, the timing is tight. The announcement went out four days before the event, which gives creators who have already applied a reason to share it and gives trade press a same-week story. Brands planning creator programs can compare Later with other firms in EPR's ranking of the best influencer marketing agencies.
