Massachusetts Development Finance Agency Marketing RFP

MassDevelopment is seeking the services of a full‐service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that reinforces MassDevelopment as a finance and real estate development entity for the Commonwealth of Massachusetts; creates awareness of specific programs and products; and continues to build on relationships with existing customers while addressing new audiences. The one‐year contract, with an option to renew for two (2) additional one‐year terms at MassDevelopment’s sole discretion, is subject to approval of MassDevelopment’s Board of Directors. The award will be made to a responsive and responsible firm based on the best value and professional capability. The selected firm will be required to execute a MassDevelopment Consultant Services Contract substantially in the form attached as Attachment 2.

Background:

The Massachusetts Development Finance Agency (“MassDevelopment” or “Agency”) is a body politic and corporate created by the Commonwealth of Massachusetts to help foster economic development across the Commonwealth. The Agency is governed by an 11‐member Board of Directors. MassDevelopment prides itself on a team‐oriented, solutions‐based approach to economic development. The Agency provides its clients with entrepreneurial solutions to complex real estate projects and financing options that create economic opportunities in Massachusetts. Our staff is located in eight offices throughout the Commonwealth.

Scope of Work:

The selected firm will be responsible for the development and implementation of a comprehensive and cost‐ effective marketing plan for MassDevelopment. Tasks include but may not be limited to the following:

• Lead generation campaign
• Paid media strategy
• Production of creative material including collateral and direct mail
• Online marketing campaign
• Website enhancement
• Review and recommendations of activities needed to develop successful campaigns, i.e. database and list management, research, and Search Engine Optimization (SEO), etc.
• General account management
• Weekly activity update
• Other communications and/or marketing‐related assistance as required

Due Date:

April 27th

Address:

MassDevelopment

99 High Street, Floor 11

Boston MA 02110

Finance PR firms include Dukas Linden and Makovsky PR.