Nassau Health Issues Advertising RFP

Nassau Health Care Corporation (“NHCC”), also known as the NuHealth System, is a New York State public benefit corporation created by the New York State Public Authorities Law. NHCC operates Nassau University Medical Center, a 530-bed tertiary care teaching hospital (“NUMC”) and the A. Holly Patterson Extended Care Facility (“AHP”), a 589-bed skilled nursing facility. Additionally, NHCC co-operates various Community Health Practices in partnership with Long Island FQHC, Inc., a non-profit, consumer-driven organization created to help address the health needs of the region’s most vulnerable populations. NHCC is affiliated with Northwell Health (formerly known as the North Shore-Long Island Jewish Health System) and the Health Sciences Center of the State University of New York at Stony Brook and maintains a strong commitment to the education of healthcare providers.

NUMC has been the primary source of medical care for millions of Nassau County residents since 1935. With its 19-story main tower, NUMC is Nassau County’s tallest building and a familiar Long Island landmark. As the region’s premier Level I trauma center, NUMC treats many of the County’s most critically injured patients, and has long carried the responsibility of being the region’s “safety net” hospital. Additionally, NUMC maintains a strong commitment to medical education. NHCC is academically affiliated with the Northwell Health, the Health Sciences Center of the State University of New York at Stony Brook, the New York Institute of Technology College of Osteopathic Medicine, the New York College of Podiatric Medicine, and the American University of the Caribbean School of Medicine.

AHP is recognized nationally as a model for skilled nursing facilities. AHP offers innovative care in an environment that treats the ‘whole’ person. The skilled and caring medical staff responds to the physical, social and emotional needs of each resident. NHCC’s Community Health Practices are bringing a new kind of care to the communities that need it most. It is the goal of NHCC to see that every Long Islander  has a “medical home” – a place where people you know provide the kind of primary and preventative care that safeguards the health of you and your family.

Scope of Work:

NHCC seeks proposals from advertising agencies that design and place classified employment advertising.

The selected agency must:

1. Have the ability and contacts to place ads in a variety of media including specific health care periodicals and/or their websites;
2. Be flexible enough to establish links with media specific to the health care industry upon our request (i.e. a specific, discipline related journal);
3. Have the capability to create layouts for the display ads for the print periodicals and internet/electronic media; and
4. The ideal organization would have the experience and knowledge to recommend alternative avenues of employee recruitment, and provide guidance with regard to placing classified advertisements in clinical journals for higher level and clinical positions.

Due Date:

January 30

Address:

Nassau Health Care Corporation

2201 Hempstead Turnpike

East Meadow, NY 11554

Strong healthcare PR firms include Zeno Group and Coyne PR.