Twenty plastic surgeons winning patient acquisition through social media — grouped by market. Reality-TV personalities, Beverly Hills celebrity practices, South Florida body-contouring specialists, New York facial plastics, Texas, and Orange County. The list below is where beauty digital PR meets a scalpel.
Reality TV & National Media Personalities
These practices built national brand recognition through cable and streaming — then converted that reach into some of the largest surgeon accounts on Instagram, TikTok, and YouTube.
Dr. Paul Nassif — Beverly Hills facial plastic surgeon. Star of E!'s Botched. Signature revision-rhinoplasty content and before-and-after transformations. See EPR on beauty PR.
Dr. Michael Salzhauer ("Dr. Miami") — Bal Harbour, Florida. WE tv's Dr. Miami. One of the first surgeons to use Snapchat live-surgery content at scale; still a top-referenced example in medical marketing case studies.
Dr. Andrew Ordon — Los Angeles. Co-host, The Doctors. Educational content and patient success stories that lean media-broadcast rather than pure social-native.
Beverly Hills & Greater Los Angeles
The largest concentration of high-profile aesthetic practices in the country. Instagram grid + celebrity clientele + red-carpet-adjacent visibility.
Dr. Garth Fisher — Beverly Hills. Detailed before-and-after visuals and educational cosmetic-surgery content.
Dr. Kay Durairaj — Pasadena. Skincare, injectables, and cosmetic-procedure education.
Dr. Rady Rahban — Beverly Hills. Transformation-focused patient content and long-form procedure explainers.
Dr. Peter Grossman — Los Angeles. Reconstructive and cosmetic work, patient-care storytelling.
Dr. Brian Kinney — Beverly Hills. Cosmetic and reconstructive content with clinical detail.
Miami & South Florida
South Florida is the highest-density plastic-surgery social-media market in the country. See EPR on wellness PR for the broader category dynamics.
Dr. Michael Salzhauer ("Dr. Miami") — Bal Harbour. See above.
Dr. Leonard Hochstein — Miami. Celebrity clientele and highly visual before-and-after content; among the most-followed plastic-surgery accounts nationally.
New York & the East Coast
Dr. David Shafer — Manhattan. Injectables and non-surgical content in the mix with surgical work.
Dr. Jon Turk — New York facial plastic surgeon. Enhancement content and patient testimonials.
Dr. Richard Westreich — New York facial plastic surgery. Educational, detail-oriented content.
Dr. Daniel Maman — Manhattan. Patient-story-forward content on cosmetic surgery.
Dr. Jaimie DeRosa — Boston. Facial plastic surgery and skincare-adjacent educational content.
Texas & the South
Dr. Jennifer Walden — Austin. One of the most widely followed female plastic surgeons on social; polished, educational grid across procedures.
Orange County & the West Coast
Dr. Sanjay Grover — Newport Beach. Educational posts and before-and-afters.
Dr. Hisham Seify — Newport Beach. Educational content and transformation showcases.
Mountain West & Southwest
Dr. Robert Cohen — Paradise Valley, Arizona. Before-and-afters plus personal-insight content.
Dr. Michael Edwards — Las Vegas. Procedure updates and category trend commentary.
Dr. Alex R. Taubman — Educational content and steady social engagement.
What Works on These Accounts
Four patterns show up on every top-performing plastic-surgery account: (1) real, high-resolution before-and-after content — the single strongest conversion asset in the category; (2) short-form video explaining what a procedure actually does — TikTok and Reels dominate discovery; (3) surgeon-as-personality content that humanizes a decision most patients spend months researching; (4) educational injectables/skincare posts that convert followers into non-surgical patients first, surgical patients later.
Strong beauty digital PR and healthcare PR are what turn a social following into a booked calendar. Patient acquisition in aesthetics is now a Citation Share problem: buyers ask ChatGPT and Perplexity "who's the best rhinoplasty surgeon in Los Angeles" before they open Instagram.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
