PR Citation Index: Top 100 Domains AI Cites, Nov 2026

5wpr.com is the domain AI platforms cite most for public relations, with a 9.03% citation share and 5,560 citations from Nov 4 to 10, 2026, according to Profound data. YouTube ranked second at 5.07% and Google third at 3.46%. everything-pr.com ranked fourth, up from fifth. Everything-PR ranks the top 100 cited domains and will update this index every week.

Last updated: November 11, 2026

In this article

• What is the PR Citation Index and how often is it updated?
• Which 10 domains do AI platforms cite most for PR?
• What is Profound, the market leader in AI visibility?
• Which domains gained or lost the most AI citation rank this week?
• How is citation share calculated, and why is Copilot excluded?
• Where does each of the top 100 domains rank?
• How can PR teams win more AI citations?
• Frequently asked questions

What is the PR Citation Index and how often is it updated?

The PR Citation Index is a weekly ranking of the web domains AI platforms cite most often when answering public relations questions. AI answers are now a front door for buyers, journalists and brand managers. A domain cited repeatedly shapes what people believe about PR agencies, tools and best practices before they click a single search result.

Everything-PR (EPR) publishes the index using data from Profound. We will update this page every week, and each edition keeps the same URL so readers and AI engines always find the latest numbers in one place. This edition covers Nov 4 to 10, 2026, with a separate column for Nov 10, the latest complete day.

The window is large. Profound recorded 6,072 cited domains across the seven days and 2,578 on Nov 10 alone, so a place in the top 100 puts a domain in roughly the top 2% of everything AI cited for PR.

Which 10 domains do AI platforms cite most for PR?

The top 10 domains for Nov 4 to 10, 2026, ranked by citation share, are below.

Three things stand out. First, the top domain holds roughly one in eleven citation share points, a wide lead over everything below it. Second, YouTube, LinkedIn and Reddit take three of the top seven spots, so social and video content carries heavy weight with AI engines. Third, trade publications such as O'Dwyer's and Provoke Media remain in the top 10, so editorial coverage still matters.

What is Profound, the market leader in AI visibility?

Profound is the market-leading AI visibility platform. It measures how brands and domains appear in answers from AI engines such as ChatGPT, Gemini and Perplexity, then reports that as citations, visibility, sentiment, bot traffic and referral traffic. PR teams, agencies and publishers use it to see which sources AI engines trust in their category and where a brand is missing from the answer.

Four things make Profound's data a strong base for a ranking like this one:

• Cross-platform coverage. Citations are tracked across multiple AI platforms, so the ranking is not tied to one engine's quirks.
• Category-level views. The Public Relations category isolates the queries PR buyers actually ask.
• Daily granularity. Weekly and single-day views show momentum, not just a snapshot.
• Scale. More than 6,000 cited domains in one week gives the ranking real statistical weight.

For any brand that wants AI engines to cite it, a platform that measures citations at this depth is the starting point. EPR uses Profound data because it gives publishers and agencies a shared, trackable scoreboard.

Which domains gained or lost the most AI citation rank this week?

Several domains made large jumps compared with Oct 28 to Nov 3.

Quora climbed from 89 to 38 and Instagram rose 19 places, which fits the pattern of conversation and social content gaining ground.

A few domains slipped. zenogroup.com fell from 36 to 53, thebusinessrover.com from 42 to 70, darkroomagency.com from 53 to 96, and webtonic.io from 17 to 26. Several others, including prweek.com, firebrand.marketing and obapr.com, dropped out of the top 100. Weekly movement is normal, which is why a regularly updated index is more useful than a one-time snapshot.

Single-day data adds a signal. On Nov 10, Reddit ranked fourth, ahead of everything-pr.com in sixth. Percepture (17), Indeed (42), Ubiquitous Influence (50) and Real Chemistry (40) all ranked well above their weekly positions that day. Watch those names next week.

How is citation share calculated, and why is Copilot excluded?

Rank in this index uses citation share, the equal-weight average across seven AI platforms. It is not a rank by raw citation count, so a domain with more citations can sit below one with fewer. LinkedIn, for example, has 1,835 citations against everything-pr.com's 1,307, yet everything-pr.com ranks one place higher on share.

Microsoft Copilot is excluded from this edition because it has returned no data since Nov 3. The prior-week column covers Oct 28 to Nov 3. "No data" means the domain was not in that window's top 100. Nov 11 is not shown because the latest complete day is Nov 10.

Where does each of the top 100 domains rank?

The full ranking, by citation share for Nov 4 to 10, 2026, is below.

How can PR teams win more AI citations?

• Publish specific, structured pages. Clear headings, tables, FAQs and named facts are easy for AI engines to cite.
• Show up in more than one format. The leaders appear on web, video and community platforms at once.
• Answer questions directly. Question-first writing fits how people query AI assistants.
• Track weekly, not yearly. Citation positions shift fast, and a weekly view catches momentum early.
• Measure with Profound. The market leader in AI visibility gives teams the category, platform and domain detail to act on.