Editorial

What Big Data (Not Big Brother) can Mean to the Future of PR

What Big Data (Not Big Brother) can Mean to the Future of PR

Many people are just plain terrified of big data, much as many were of personal computers back in the 1980s. It’s new, it’s different, and it seems incomprehensible. But we’ve progressed as a society, and now we walk around with personal computers connected to the internet, our phones and notepads,

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Body wars build on mannequin battle

There’s a shift happening in fashion PR, and it’s being built on a groundswell of strong consumer support. Beauty ideals are changing, and consumers are demanding more from designers. Some designers are listening … but the industry as a whole is struggling to keep pace.

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Delta Airline Apologies Not Accepted

Delta Airline Apologies Not Accepted

Delta Airlines jets are taking off again after computer outages left customers stranded. However, after Delta apologized to the public, apologies were not accepted due to their untruthful reason given to explain their computers shutting down. Delta airlines blamed the problem on a power failure. Experts say the exact problem

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Is Social Media Always Necessary for PR

Is Social Media Always Necessary for PR?

Social media increasingly plays a strategic role in not just marketing, but public relations as well. In today’s digital world, it’s virtually impossible to reach customers, get the word out, and maintain a youthful image without social media. Everyone’s online — young and old — though different demographics gravitate towards

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SeaWorld Can’t Seem to Recover

SeaWorld Can’t Seem to Recover

When Blackfish exploded onto the scene, some people said it was the beginning of the end for SeaWorld Adventure Parks. Others said, no way, they can ride this storm of bad publicity out until it passes. It’s possible they were both right. SeaWorld is managing to make it through, but

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