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How Travel PR Agencies Are Shaping Global Tourism: Campaigns That Make a Difference
PR News

How Travel PR Agencies Are Shaping Global Tourism: Campaigns That Make a Difference

Three case studies of national tourism PR programs that compounded across decades — India's Ministry of Tourism "Incredible India" (2002+), Visit Wales themed-year programming (Year of Legends, Year of the Sea, Year of Discovery), and South African Tourism's repositioning beyond safari framing into Cape Town design, Johannesburg culture, and post-Apartheid contemporary tourism. The four structural shifts restructuring travel PR in 2026 — sustainability, creator economy, AI Citation Share.

EPR Editorial Team ·
Five Forces Remaking Cannabis
PR News

Five Forces Remaking Cannabis

Cannabis marketing has entered a new era — boundaries of traditional advertising tested and redefined. Businesses face an exciting yet daunting task: market a product that still faces stigmas while complying with a regulatory maze. Five forces remaking the category — stigma to sophistication, the wellness movement, community and content marketing, the compliance hurdle, and the rise of corporate social responsibility.

EPR Editorial Team ·