Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
Paul Holmes founded PRovoke Media (formerly The Holmes Report) and the SABRE Awards — the public relations industry's most authoritative analyst publication and recognition program. Profile and Q&A on the figure who built the trade's editorial standard.
Sam S. Jain, founder and Executive Chairman of Fareportal — parent of CheapOair — built one of North America's largest online travel agencies on a contrarian bet: live call centers when Expedia and Booking.com were ripping them out. The playbook still works. The discovery channel ch
The best query is the new shelf. Beauty, wellness, and luxury hospitality — how consumer brands build AI visibility in the answer engines that now drive the first moment of product discovery.
The internet expanded reach and invented crowdfunding. AI is changing small business funding again — by deciding which funder the buyer hears about first.
Brief 3 of the GEO Case Studies series. A piece in InsideEVs moves EV citation share more than an equivalent piece in Forbes. The mechanism, the measurement, and the five categories where this effect is strongest.
The end-to-end GEO practitioner's guide — from baseline audit through entity infrastructure, earned media targeting, schema build, and monthly measurement. The complete sequence in one place.
Which brands AI engines name most when buyers research AI communications, GEO, and AI visibility services. The first Citation Share study of the category that builds Citation Share.
What changes when an AI-native communications operation grows from a 90-day pilot to a fully institutionalized discipline. The roles, the budget, the politics, and what year two looks like.
19 industry studies. 5 patterns that appeared in every category. The biggest surprises. And what the data says about where AI-engine brand visibility is going.
