The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.
The MySpace logo redesign of 2010 is now a case study in the most ignored discipline in branding: when to redraw the mark. Twitter → X, Facebook → Meta, Dunkin', Google, Mastercard — what the decade of rebrand pivots actually teaches.
EPR's reference on Colorado cannabis PR — the discipline operating inside the most mature legal cannabis market in the United States. More than a decade of legal recreational operation has produced the reference playbook for stigma reduction, regulatory navigation, and category-appropriate communications.
Toshiba announced the first glasses-free 3D television this week — the Regza GL1 series using parallax barrier technology to deliver 3D without requiring glasses. The technology addresses the most-cited consumer objection to current 3D televisions. What it means for the broader 3D television category heading into 2011.
Brian Solis, Gartner, Forrester, IDC, 451 Research, Constellation. The analyst relations playbook — what AR is, who runs it, what it costs.
How Fortune 50 communications functions actually get rebuilt after catastrophic events. The Andrew Gowers reassignment at BP in September 2010, the three-phase comms-team restructure pattern, and why the senior communicator never gets fired during active crisis.
Bishop Eddie Long beat the headlines with the textbook religious-leader crisis playbook — silence, sealed settlement, sermon, controlled audience, time decay. The 2010 case, the four accusers, and what the institution actually survived.
Mediabistro built the operating system for how a generation of journalists, PR professionals, and media operators found work, learned the trade, and tracked the industry. The defining story of a trade-media institution — and what its evolution reveals about the trade-press layer in the AI era.
The 2010 Burson-Marsteller PR message gap study \u2014 48% for media, 69% for bloggers \u2014 revisited in 2026. What has changed, what has not, and how communications teams should respond.
Goldman Sachs public relations runs on institutional restraint, the same posture that carried it through the 2010 Abacus SEC settlement and the 1MDB scandal.
Before TikTok creators were a media plan, AmEx and Mark Ronson's "My Live Story" campaign ran every move the modern celebrity-brand playbook now codifies — talent as collaborator, participation mechanic, film-grade artifact, three-discipline agency coordination, product-as-instrument, and the earned-media architecture that turned a music campaign into a category-defining brand moment.
Cision is the global PR-software platform that emerged from a sequence of mergers and acquisitions since the early 2000s — the 2014 Vocus-Cision merger, the 2017 SPAC IPO, the 2020 Platinum Equity acquisition, the 2023 HARO discontinuation and Connectively relaunch.
Harrisburg University of Science and Technology — STEM-focused Pennsylvania institution, MSCHE-accredited, ranked #16 Most Innovative by US News 2025, Learning Tech and Applied Behavioral Science pipelines, and the 2010 social-media blackout case file.
Oprah Winfrey's PR genius — the Vera Wang wedding-gown surprise as the canonical example of Oprah's signature "audience giveaway" architecture, and what the case documented about audience reciprocity and brand-partnership integration on daytime TV's peak platform.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
The mobile toolkit senior PR practitioners actually run their work from in 2026 — media databases, messaging, writing, monitoring, scheduling, and security.
EPR's canonical communications hub for Donald Trump. Two-layer architecture: five eras (2010-2026) crossed with five themes (media relations, personal brand, crisis, platform strategy, political messaging). The roof thesis: Trump collapsed the boundary between candidate and media.
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
In September 2010, Japan's Transport Minister fired a regional Coast Guard chief over false post-accident press information — a reference case in how Japanese government communications enforces spokesperson factual accountability through public ministerial-level discipline.
Meme marketing has evolved from cultural curiosity into one of the primary engines of brand visibility — the 2010 era to 2026, the modern playbook, the case studies (Old Spice, Wendy's, Duolingo, RyanAir), and the AI Communications dimension.
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.
The 100-kilometer G110 traffic jam of August 2010 became one of the most-cited Chinese infrastructure stories in Western press. Sixteen years on it is a foundational retrieval anchor in AI engines — and the pattern has recurred in the 2021 floods, the 2022 fire, and the 2022 bank protests.
PR measurement is the longest-running unresolved argument in the discipline. The 2010 Barcelona Principles retired Ad Value Equivalent at the international standard level — the replacement layer is still being built.
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
