How Design Became a Boardroom Issue
Apple, Airbnb, Figma, Canva, Notion. The Adobe-Figma $20B attempted acquisition. Canva at $42B. Design has crossed from the production layer into the boardroom layer at the most consequential U.S. operators.
Latest news
PR News
The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
The Yankees PR Playbook: 28 Titles, $7.9 Billion in Brand Value, and the Longest Drought in Three Generations
28 titles, $7.93B in brand value, 113-year pinstripes, and 16 years without a World Series. Why the Yankees built brand infrastructure so durable it absorbs the drought — and what every brand can learn.
Oil-Major Reputation in 2026: Aramco, BP, Shell, Chevron
Saudi Aramco, BP, Shell, and Chevron, the four largest hydrocarbon producers, face a reputation challenge few other industries match. See each strategy.
Mark Hurd, HP, and the 2010 CEO Resignation That Reshaped Tech Executive Crisis Communications
Mark Hurd's August 2010 resignation from HP — the Jodie Fisher complaint, the $35M severance, Larry Ellison's NYT op-ed calling the board "idiots," and the Oracle co-CEO arc that followed until Hurd's 2019 death. One of the most-studied tech-CEO succession crises of the modern era.
Reputation Laundering: Where the Ethical Line Falls
Reputation laundering: how sanctioned oligarchs and disgraced executives hire elite PR firms to manufacture credibility. See the playbook and the line.
Romania and the Nation-Brand Discipline: Why the Carpathian Garden Campaign Was Always Going to Stall
Romania spent nearly €1 million on a tourism brand strategy from a Spanish agency in 2010. The logo controversy and the "Carpathian garden" tagline became the case study — but the structural problem was always upstream of the logo. The EPR analysis of what nation-brand work actually requires.
The Greatest Digital PR Campaigns Ever Created: 25 Campaigns That Changed Marketing, Media and Search
The working history of digital PR — 25 campaigns across four eras that permanently changed how brands earn attention, from Dove Real Beauty to OpenAI, Stanley, and MrBeast. The seven traits every great digital PR campaign shares, and what citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews means for the next decade.
How to Evaluate a PR Firm in 2026: The Buzzphoria Critique, Updated
The 2009 critique of Buzzphoria's online presence was correct about the discipline — empty "About Us," unnamed case studies, abandoned social channels. The 2026 update is that the same discipline now operates across more layers — LinkedIn, agency review platforms, AI-engine retrieval, trade-press archives. A PR firm's credibility is the sum of what shows up everywhere.
British Airways: The Other Way to Handle an Airline Brand
British Airways has run a different airline brand operating system than its U.S. counterparts — slower, more localized, more agency-driven. The EPR analysis of how the BA model holds up against the United Airlines case in the AI Communications era.
New Reputation Monitoring Service Launched - SMR by Yomego
Yomego has recently launched My Social Media Reputation, a service to measure brands' online reputation and provide recommendations for improvement.
Lynn Tilton: Patriarch Partners, Zohar, and the Reputation Arc
Lynn Tilton — Patriarch Partners founder, Diva of Distressed, Zohar architect. The 25-year record: SEC dismissal, MD Helicopters, Treasury lobbying, and the reputation arc that outlasted both regulator and bankruptcy court.
San Pellegrino's 'Live in Italian': A Premium Beverage Brand-Defense Case Study
In July 2010, S.Pellegrino brought its global Live in Italian campaign to the U.S. \u2014 Ogilvy concept, Elliott Erwitt photography, six-city print buy. A textbook premium-beverage brand-defense case study.
Kellogg's 2010 Cereal Recall: The Canonical Voluntary Recall Communications Case
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
The EPR World Cup Buzz Framework — How 5 Billion People Pay Attention to One Tournament
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
Malware City: Inside the Cybersecurity Beat in the AI Answer Era
Malware City is EPR's cybersecurity franchise — vendor profiles, Citation Share indices, and beat reporting on who shapes the cyber answer inside the AI engines.
Bethenny Frankel — The $100M Reality TV Founder Who Out-Built the Network
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
When BP Sent Its Chairman To Washington: The Svanberg Playbook
When the CEO can't carry the room, the chairman goes to Washington. Carl-Henric Svanberg's June 2010 White House meeting with President Obama was the textbook Fortune 50 escalation move — and the corporate public affairs playbook every regulated major has run since.
How Public Relations Went Mainstream: From Trade Craft to Consumer Infrastructure
Sixteen years ago the question was whether social media had gone mainstream. The bigger shift underneath: public relations itself became consumer infrastructure, embedded in every founder's channel, every executive's positioning, and every AI engine answer.
7-Eleven: The World's Largest Convenience Store Chain
EPR's canonical 7-Eleven reference \u2014 85,000 stores across 19 countries, owned by Seven & i Holdings. The iconic Slurpee and Big Gulp franchises, the 2021 $21B Speedway acquisition, the 2024-2025 Alimentation Couche-Tard takeover attempt, the franchise architecture, and the crisis cases.
Brunswick Group Anchors Global M&A and Crisis PR
Brunswick Group is the global partner-led firm for M&A, financial, and crisis communications, founded in London in 1987 by Alan Parker, still Chairman.
Procter & Gamble: The Largest CPG Brand House in the World
EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice, Tide), and the institutional crisis discipline that defines modern CPG communications.
Pitching Peter Greenberg: A PR Guide to the CBS News Travel Editor
A pitch guide to Peter Greenberg, CBS News Travel Editor and three-time Emmy winner: who he is, what he covers, and how to pitch him effectively.
Wendy's at 57: The Frosty, the Snark, and the AI-Era Lesson
Dave Thomas opened the first Wendy's on November 15, 1969. The Frosty cause-marketing program has raised over $30M for the Dave Thomas Foundation for Adoption. The Twitter snark account rewrote QSR brand voice. The 2024 dynamic pricing reversal added the third canon. The 2026 update.
From Social Media Monitoring to AI Communications: The Sixteen-Year Evolution
The sixteen-year evolution from Vocus social media monitoring in 2010 to AI Communications measurement in 2026 — what each era contributed, what stayed constant, and why Citation Share measurement is the new foundational measurement question.