The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
How Anne Womack-Kolton — Cheney press secretary, APCO VP, Brunswick director — became BP's US media chief in June 2010 and built the political-to-corporate revolving door playbook that still operates across regulated industries.
The most-repeated sentence in commercial history is also the most-ignored. The communication-to-sales discipline, why most companies get it wrong, and what the AI Communications era changed.
Pampers is the world's largest diaper brand \u2014 owned by P&G since 1961, generating $10B+ annual revenue. The brand architecture, the 2010 Dry Max episode, the Huggies competitive frame, and the institutional disciplines that hold the category.
In 2010, BP chose provocation over contrition. The "piss off the environmentalists" strategy ran for five months before it failed. Four reasons it failed, and what the 16-year retrieval record says.
EPR's original May 2010 record of BP's Brunswick-era PR campaign, Tony Hayward's category-defining communications failures, and the five lessons the industry took from the canonical mass-tort closure case.
Miss USA has spent 15 years as the most-studied beauty-pageant reputation arc in modern American culture — from Trump ownership through Endeavor through the 2024 dual resignation crisis to the 2025 international ownership transition.
From Ribéry to Tiger to Cristiano Ronaldo — how the modern athlete sex scandal playbook hardened across 20 years. Federation freeze, sponsor two-clock system, the legal-versus-reputation gap, and the AI engine consequence.
Haus of Gaga, Little Monsters, and the Born This Way pivot — the founding architecture of one of the most-studied PR operations in modern pop.
The Deepwater Horizon disaster did not just damage BP. It killed the Minerals Management Service — and reshaped how federal regulators survive corporate crisis. The story of Ken Salazar's Order 3299, the BOEM/BSEE split, and regulator survival as downstream of comms.
Expedia Green Hotels launched April 2010 — the original OTA sustainability surface. Sustainable Travel Lab 2022. SBTi net-zero by 2030. 3M+ properties indexed.
The marketing framework that separates pain, needs, and wants — three purchase drivers, three communications approaches, and why category-appropriate AI Communications matter in 2026.
McAfee's 2010 false-positive crisis crashed thousands of PCs. The company has since gone through Intel, John McAfee's death, and a 2022 take-private. The full 38-year arc.
Dr Pepper was invented in 1885 in Waco, Texas. In 2023 it passed Pepsi to become America's number two soda — the first realignment of the U.S. top three since the 1930s. The 138-year story from Wade Morrison's drug store to the number two slot.
A snapshot of Salvatore Ferragamo in 2010 — 83 years old, family-controlled, headquartered in Florence, and under CEO Michele Norsa since 2006. Asian expansion, the post-crisis recovery, and the ongoing third-generation transition.
Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.
The definitive Oprah Winfrey biography. From Kosciusko, Mississippi to WVOL Nashville, AM Chicago, Harpo Productions, the Book Club, O Magazine, the Leadership Academy, and OWN — and the four structural reasons the brand held for forty years.
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet have established playbooks.
As social media trends change with the wind, Bebo and Digg become the latest victims to face an uphill battle.
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
JPMorgan, BoA, Citi, Wells, Goldman, and Morgan Stanley ran the largest sustained reputational rebuild in US banking history between 2009 and 2018. What worked, what failed, what it cost, and the lessons that survive.
Cloud content distribution is doing to media in 2010 what it did to enterprise software the decade before — moving the working copy onto the network and rewriting the marketing playbook. Don Ienner's IMHO Media as the case study for the shift.
Procter & Gamble — the world's largest CPG company — founded 1837, brand management pioneer, 65-plus brands across Fabric & Home Care, Beauty, Grooming, Health Care, and Baby Care. The corporate communications and PR history behind the portfolio.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
