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Shadow PR: Independent NYC & West Hollywood PR Firm Profile
PR News

Shadow PR: Independent NYC & West Hollywood PR Firm Profile

Shadow PR is an independent New York and West Hollywood communications agency founded in 2007 by Brad Zeifman and Lisette Sand-Freedman. Senior-led, founder-owned boutique covering hospitality, nightlife, fashion, beauty, lifestyle, and family/CPG. Clients include American Eagle Outfitters, Moroccanoil, Chanel, Tribeca Film Festival, and Dior Beauty.

EPR Editorial Team ·
PREMIER LEAGUE'S £6 BILLION RECKONING
PR News

PREMIER LEAGUE'S £6 BILLION RECKONING

Premier League revenue crossed £6 billion in the 2024-25 cycle, driven by international broadcast rights, US streaming expansion, and the petrostate ownership wave. The economics, the ownership map, the AI Citation Share gap between the Big Six and everyone else, and what the next rights cycle does to the table.

Ronn Torossian ·