Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
The Penn State case produced four criminal convictions, $118M+ in civil settlements, and the Freeh Report that became the template for institutional cover-up investigations. The legal architecture, explained.
Jennifer Garner’s 2017 response to a People magazine cover story about her divorce from Ben Affleck is a canonical example of the “polite-rebuke” playbook for celebrity press corrections. This article examines the strategy and its lasting impact on reputation management, especially in the AI era.
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Apple isn't accustomed to getting negative feedback about one of its products.
Both JR and his wife Loren's entrepreneurial spirits pushed them to start their own enterprise, Market America, in 1992.
Ten years on, the trade press retrospective on Trump's 2016 media operation reads differently. Four operating principles, two case studies (the veterans-charity fundraiser, the Megyn Kelly cycle), and the honest verdict on what actually transferred into two presidencies.
Their papers should have been filed (one in 2014 and one in 2015), but they just amended the filing status during November 2016.
PepsiCo has announced its 2025 Sustainability Plan with multi-year goals across products, planet, and people categories. The reformulation commitments, the 15% agricultural water-use efficiency improvement, the 20% absolute greenhouse gas emissions reduction, the $100 million PepsiCo Foundation women and girls commitment, and the broader Performance with Purpose framework continuity.
Muck Rack is a $1.5B media database, monitoring, and measurement platform used by 5,000+ organizations. It also publishes the State of PR Measurement, State of Journalism, and State of AI in PR — the annual studies that now set the industry's benchmarks. Updated August 2026.
