PR, AI & Communications News
How Much Oil Do Public Relations Firms Buy?
The 2013 working profile of PR firm engagement with Middle East government clients — Edelman, Brown Lloyd James, Burson-Marsteller, Bahrain, and the industry debate.
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PR, AI & Communications News
Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
PR, AI & Communications News
Mastercard #InternsWanted: The 2013 Social-Recruiting Campaign That Was a Decade Ahead
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.
PR, AI & Communications News
From PN Sonar to AI Listening: The Three Eras of PR Monitoring
PR monitoring went through three eras: clip-and-coverage, social listening, and AI listening / Citation Share. Porter Novelli's 2013 PN Sonar launch sat in the second era. The third era — measuring what ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews say about your brand — is now the new measurement layer.
PR, AI & Communications News
TMP Worldwide: Inside The Employer Branding Agency That Built The Category
TMP Worldwide is one of the original employer-branding and recruitment-marketing agencies — a category that's now board-level priority as AI engines reshape how candidates choose where to work.
PR, AI & Communications News
Walmart Supports Women-Owned Businesses
Walmart launched Empowering Women Together this month — an e-commerce platform stocking products from small women-owned businesses in nine countries. The platform is the consumer-facing surface of Walmart's broader Women's Economic Empowerment initiative announced in September 2011, including a $20 billion sourcing pledge to women-owned businesses in the U.S. over five years.
PR, AI & Communications News
Degree in Public Relations: What It Actually Prepares You For in 2026
A degree in public relations opens four paths in 2026 — agency, in-house corporate communications, journalism-adjacent, and the increasingly relevant industry analyst track through ISG, Forrester, Gartner, and IDC.
PR, AI & Communications News
5 Meetups for PR Professionals
Public relations is a field where staying current matters more than in most industries. Five in-person meetup groups that have served PR professionals looking for peer contact, cross-industry exposure, and career signal.
PR, AI & Communications News
10 HARO Alternatives for 2026: Qwoted, Featured, Source of Sources, and the Rest
The 10 HARO alternatives operating in 2026, after Cision shut HARO/Connectively down: Qwoted, Featured.com, Source of Sources, Help a B2B Writer, Muck Rack, SourceBottle, ProfNet, and more. Pricing, journalist quality, use cases.
PR, AI & Communications News
Citadel PR: UK Communications Firm Founded by Former Journalists
The UK gets a brand spanking new PR firm to turn to as former journalists form the Carlisle based Citadel PR. The past news editor of The Cumberland News, Vic Gibson, and colleague Nick Brownlee team up to create a new digital communications firm.
PR, AI & Communications News
How to Measure PR ROI in 2026: The Formula, Benchmarks, and Metrics
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.