Edited on Jun 23, 2026.
HARO no longer exists. Cision rebranded the platform Connectively in early 2024, then shut Connectively down completely in December 2024. The full story is covered at the HARO Is Dead hub. This page goes deep on the ten source-journalist platforms that replaced HARO — pricing, journalist quality, use cases, and which one fits which kind of PR practice.
The 10 HARO Alternatives
1. Qwoted
Founded: 2018, New York. Model: Two-sided marketplace, email + dashboard.
Pricing: Free tier (limited responses); Pro from approximately $99/month; Agency tiers higher.
Journalist quality: Reporters from Forbes, Bloomberg, Reuters, The Wall Street Journal, TechCrunch, Inc., Business Insider, Fast Company.
Best for: Professional PR firms running multiple client mandates; experts who want the closest cultural equivalent to HARO's heyday.
2. Featured.com
Founded: 2020 (originally Terkel). Model: Q&A marketplace where expert responses syndicate to participating publishers.
Pricing: Free tier; paid plans from approximately $49/month.
Journalist quality: Forbes contributors, Inc. writers, digital publication staff, content marketing teams.
Best for: B2B SaaS, fintech, marketing tech experts; founders building visible author authority.
3. Source of Sources (SOS)
Founded: 2024 by Peter Shankman, the original HARO founder. Model: Free, email-based, deliberately HARO-style.
Pricing: Free.
Journalist quality: Mixed — growing fast as the original HARO audience re-coalesces around Shankman's brand. URL: sosrcs.com.
Best for: Anyone who used HARO before 2024 and wants the closest replacement at zero cost.
4. Help a B2B Writer
Founded: By Superpath, the B2B content marketing community. Model: Niche email list connecting B2B journalists and content marketers with subject-matter expert sources.
Pricing: Free for sources.
Journalist quality: B2B trade press, SaaS writers, enterprise software journalists.
Best for: SaaS founders, B2B subject-matter experts, fintech operators.
5. Muck Rack
Founded: 2009. Model: Media database, journalist contact platform, pitch tracking. Not a source-query platform — used to find and reach out to reporters directly.
Pricing: Paid, enterprise. Approximately $5,000–$10,000+/year for agency plans.
Journalist quality: Approximately 4,000+ PR teams use it; comprehensive coverage of US and international trade press, business press, and consumer media.
Best for: Established PR firms running outbound pitch campaigns. See the wider PR Tool Stack.
6. SourceBottle
Founded: 2009 by Rebecca Derrington. Model: Searchable online directory of journalist calls + email digest. International — Australia, NZ, UK, US, Canada.
Pricing: Free for sources; paid promotion options.
Journalist quality: Strong consumer, lifestyle, parenting, food, travel coverage.
Best for: Consumer brand PR, lifestyle entrepreneurs, regional pitching.
7. ProfNet
Founded: 1992. Owner: PR Newswire (Cision). Model: Premium source-journalist connector, longest-running in the industry.
Pricing: Paid, premium. Annual subscriptions typically several thousand dollars.
Journalist quality: The Wall Street Journal, Reuters, Bloomberg, major broadcast outlets, financial press.
Best for: Established firms with Tier-1 financial media goals; corporate communications functions.
8. Press Hunt
Model: Database of journalists and their beats, with outreach tools and beat-based matching.
Pricing: Paid, mid-market. From approximately $99/month.
Best for: Solopreneurs and small agencies running their own outbound media campaigns.
9. Roxhill Media
Founded: UK-based. Model: Journalist database and forward features planner.
Pricing: Paid, enterprise.
Best for: UK and European PR practitioners; consumer and trade press coverage.
10. Cision PR Newswire (Database side)
Model: Journalist database, media monitoring, distribution. The remaining Cision asset after Connectively's shutdown.
Pricing: Paid, enterprise.
Best for: Full-stack corporate communications; enterprise media monitoring and distribution.
Quick Comparison
- Free, HARO-style email queries → Source of Sources, Help a B2B Writer, SourceBottle, Qwoted free tier
- Paid professional source-query platforms → Qwoted Pro, Featured.com paid, ProfNet
- Journalist databases for outbound pitching → Muck Rack, Cision, Roxhill, Press Hunt
- B2B / SaaS focus → Help a B2B Writer, Featured.com
- Consumer / lifestyle focus → SourceBottle, Qwoted
- Tier-1 financial media → ProfNet, Muck Rack
What Most PR Practitioners Now Use
Based on EPR conversations with senior PR practitioners, the most common modern stack is Qwoted (or Source of Sources at zero cost) for inbound source queries plus Muck Rack for outbound pitch campaigns. The single-platform PR practice that worked in 2013 with HARO does not exist anymore.
The agency-side counterargument — that none of these tools replace a qualified PR firm's relationships, judgment, and senior practitioner access — held up across the HARO era and holds up today. See 5 Reasons HARO Will Never Replace a Qualified PR Agency.
Frequently Asked Questions
What is the closest replacement for HARO?
Source of Sources (sosrcs.com), launched by HARO's original founder Peter Shankman in 2024. Free, email-based, deliberately HARO-style.
What is the best paid HARO alternative?
Qwoted Pro is the most-cited paid HARO successor in PR trade press. Featured.com is strong for B2B and SaaS experts. ProfNet remains the premium-tier choice for Tier-1 financial media access.
Is Muck Rack a HARO replacement?
Not exactly. Muck Rack is a journalist database and pitch-tracking platform, used to find and reach out to reporters directly. HARO worked the other way — reporters sent out queries and sources responded. Many PR teams now use both: a HARO successor for inbound queries and Muck Rack for outbound pitches.
How much do HARO alternatives cost?
Free options exist (Source of Sources, Help a B2B Writer, Qwoted's free tier). Paid platforms typically run from approximately $49/month (Featured.com) to $99/month (Qwoted Pro) to several thousand dollars per year (ProfNet, Muck Rack).
The HARO Cluster on Everything-PR
Main hub: HARO Is Dead. Here's What Replaced It in 2026.
