A March 2013 note on Peter Shankman's departure from Vocus, three years after he sold HARO to the firm. The exit ended Shankman's day-to-day involvement with the press-source connection system he built in 2008.
For those who may not know, HARO stands for Help a Reporter Out.
To learn how to maximize your chances of being selected as a HARO source by a journalist, you need information from those who actually experienced success. We gathered the information for you, and put together a list of 5 golden rules.
Are you looking for alternatives to HARO? We've got 9 more to bring to your attention, all tools that can supplement your PR toolkit.
Peter Shankman built Help A Reporter Out (HARO) in 2008 — the single piece of infrastructure that connected the global press to the world's sources for sixteen years. Cision shut it down in 2024. Nothing has replaced it at the same scale.
The economy may not seem as shaky as it did a year ago, but we haven't made it as far as we would have liked, either.