RFP, Public Relations, Marketing, Social Media and more!
EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
Want to submit your blog for an
Editor’s Pick? Send us a note!
Crowdsourcing has entered the realm of journalism. Help a Reporter Out (HARO) is one of many – although probably the best – of the services linking journalists and sources. When journalists are missing the final piece of a puzzle, or in need of a fresh perspective, they can put their questions to the people.
PR veteran Peter Shankman started HARO in early 2008 as a Facebook group intended to connect reporters to sources. Since then, HARO grew into a successful business, without significant overhead, and by 2009 averaged over $1 million in yearly revenue. Shankman began the Facebook group after he found he couldn’t help a reporter find a source on sub-Saharan Nigerian farming soil. When Shankman realized he didn’t know any experts who could help, he launched the Help A Reporter Out Facebook group to help authors, reporters and their sources connect.
After two months, the Facebook HARO group reached the 1,200 member limit. Now, HARO distributes over 50,000 journalist queries from top-tier media sources. It’s easy user interface allows over 475,000 sources to share vital expertise, industrial insight or personal experience in seconds. Owned by Cision, a leading global media intelligence company based in Chicago, HARO is heavily used worldwide.
"I can’t say enough good things about Vocus," writes Shankman in a classy departure note, that went public on his blog on Thursday. For those familiar with Vocus and its employees, Shankman's departure comes too soon after Frank Strong's exit, which went unannounced by official channels. Peter … [Read more...]
For those who may not know, HARO stands for Help a Reporter Out. It is a service where reporters can go to look at news and stories that might fit what they want to write about, and the stories are ones proposed by businesses, organizations, and individuals wanting to get their product or service … [Read more...]
HARO, short for Help a Reporter Out, is an amazing tool, if you know how to use it. For business owners with no budgets for PR, it's a godsend. For PR professionals, it's the promised land: direct opportunities to pitch journalists who are actually interested in their stories. But of course, things … [Read more...]
When we discussed the 10 Ways to Measure the ROI of Public Relations, we didn’t mention it’s possible, even without the help of a PR expert, to score great media mentions for your business, on mainstream publications. That’s right, you can get your products mentioned in Forbes, Inc.com, the Wall … [Read more...]
After recently announcing the release of a new media monitoring module, Vocus is back in the news with a fresh piece of information: they have just acquired Help a Reporter Out (HARO), a free services helping reporters and bloggers connect with their sources. Quite an addition to their portfolio of … [Read more...]
The economy may not seem as shaky as it did a year ago, but we haven't made it as far as we would have liked, either. During our time of economic recovery, the job market seems to be doing all sorts of crazy things, with certain career paths being considered now for a variety of reasons. The … [Read more...]