Help a Reporter Out

"I can’t say enough good things about Vocus," writes Shankman in a classy departure note, that went public on his blog on Thursday. For those familiar with Vocus and its employees, Shankman's departure comes too soon after Frank Strong's exit, which went unannounced by official channels. Peter Shankman Leaving Vocus According to the note, Peter Shankman leaves Vocus to focus on new endeavors, including consulting for Fortune 50 companies, evangelist activities for established consumer brands, and even consulting for startups, and continuing with occasional consulting for Vocus. Although he didn't reveal specifics, he did mention some ideas for potential new... Read More >

For those who may not know, HARO stands for Help a Reporter Out. It is a service where reporters can go to look at news and stories that might fit what they want to write about, and the stories are ones proposed by businesses, organizations, and individuals wanting to get their product or service information into the news. Having established that, let’s look at what they do and can’t do. 1. Telling Your Story If all you want is to get information published, whether about your company’s story or product, you can list it on the HARO website. But don’t count... Read More >

HARO, short for Help a Reporter Out, is an amazing tool, if you know how to use it. For business owners with no budgets for PR, it's a godsend. For PR professionals, it's the promised land: direct opportunities to pitch journalists who are actually interested in their stories. But of course, things aren't as simple as they appear at the first sight: using HARO requires a bit of common sense, self discipline, and pitching skills. There are no real secret recipes to using HARO, however, to learn how to maximize your chances of being selected as a source by a... Read More >

When we discussed the 10 Ways to Measure the ROI of Public Relations, we didn’t mention it’s possible, even without the help of a PR expert, to score great media mentions for your business, on mainstream publications. That’s right, you can get your products mentioned in Forbes, Inc.com, the Wall Street Journal, and others. No need to reinvent any wheels when you know and use the right tools. Tools available to PR pro’s, and to others as well, like HARO (Help a Reporter Out), deliver immediate access previously not available in the industry. Many business owners already know how to... Read More >

After recently announcing the release of a new media monitoring module, Vocus is back in the news with a fresh piece of information: they have just acquired Help a Reporter Out (HARO), a free services helping reporters and bloggers connect with their sources. Quite an addition to their portfolio of on demand services for public relations management! Launched by Peter Shankman, a man with an impressive public relations expertise, it currently brings together a network of about 100,000 individuals, of which 30 percent are PR and marketing pros and the vast majority are small businesses owners and entrepreneurs. This large community... Read More >

The economy may not seem as shaky as it did a year ago, but we haven't made it as far as we would have liked, either. During our time of economic recovery, the job market seems to be doing all sorts of crazy things, with certain career paths being considered now for a variety of reasons. The profession of public relations is an area particularly close to the cause ere at EverythingPR, and the upcoming "Help a PR Pro Out" day is surely worth a mention. A play on HARO (Help a Reporter Out), HAPPO is geared towards another profession... Read More >