Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
The UK gets a brand spanking new PR firm to turn to as former journalists form the Carlisle based Citadel PR. The past news editor of The Cumberland News, Vic Gibson, and colleague Nick Brownlee team up to create a new digital communications firm.
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.
MRY is expanding and re-launching as a newly formed agency following the merger of MRY and LBi US.
The named communications operators behind Musk, Altman, Zuckerberg, Bezos, Cook, Ellison, and Anthropic — and the founders who choose to run comms themselves.
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Limited Brands signed Greenpeace's Detox commitment in 2013. The company split in 2021 into Bath & Body Works and Victoria's Secret & Co. The commitment outlived the brand.
Discovery decoupled from distribution. Platforms own the rails. Curation moved to algorithms, newsletters, group chats, and AI engines. The four-tier map of how creator discovery actually works in 2026.
The PR and marketing technology stack has been rebuilt since 2020. AI-native tools, GEO platforms, creator management, and Citation Share monitoring — the working guide to what the industry actually runs on in 2026.
BBDO Worldwide is one of the world's largest and most awarded advertising networks. Founded 1928. Part of Omnicom since 1986. Global CEO Nancy Reyes. Global CCO Chris Beresford-Hill. 80+ countries. Cannes Lions Network of the Year seven times. Architect of Snickers "You're Not You When You're Hungry."
The Russia PR landscape in 2026 — the Putin personal brand, the state communications apparatus, the 2022 sanctions inflection, and what foreign brands operating in or around Russia have to understand.
