Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
The Physician Influence Index ranks the 500 most influential doctors online across specialty, geography, platform, and AI engine Citation Share. Everything-PR's annual flagship healthcare ranking.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
In December 2012, Nielsen named Wikia a top-10 social network. Wikia has since become Fandom — 250,000 communities, 350M+ monthly users. The fan-wiki model has expanded across Tesla, Apple, LEGO, Nintendo, Reddit, and TikTok. The case file.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
The Everything-PR Crisis Management Operator's Manual — five phases (hour one, day one, week one, quarter one, year one), named deliverables and owners, with Citation Share as the new recovery KPI.
Most corporate social media policies fail because they're written by lawyers and ignored by employees. The good ones — Intel, IBM — are short, specific, and treat employees as adults.
The named executives who define LinkedIn thought leadership in 2026 — Bill Gates (38M followers), Richard Branson (25M), Satya Nadella (12M), Arianna Huffington (10M). Follower benchmarks, the 10-to-1 executive-account vs. company-page math, and the cadence discipline that separates the top tier.
No magic button produces instant PR success. Eight concrete techniques and the five definitions of what public relations actually is — story, message alignment, third-party credibility, self-knowledge, problem-solving, selective engagement, relevance, and brand equity.
Four Communications — the UK-headquartered international public affairs consultancy inside Omnicom that expanded into Dubai and the Gulf before most of its competitors. The 2012 acquisition play, the Omnicom integration, and where the firm sits now.
