Signal AI Pricing: Quote-Only, One Buyer Paid $38K a Year

Signal AI does not publish prices, and the only transaction figure found is one Vendr buyer paying $38,000 a year. Signal AI sells risk and reputation intelligence to large organizations, and its pricing is quoted by sales. Teams that report to executives and boards on external risk tend to fit it best, while day-to-day coverage tracking may need a lighter tool.

Last updated: November 3, 2026. Every price on this page is third-party and thin, because Signal AI quotes by sales conversation.

On this page

• What are the key facts about Signal AI pricing?
• What is Signal AI?
• How much does Signal AI cost?
• Why do some listings show $0.01 a year?
• What does Signal AI include?
• How has Signal AI grown?
• Who is Signal AI best for?
• How does Signal AI compare with Meltwater and Onclusive?
• How should teams evaluate Signal AI before signing?
• What should a Signal AI quote include?
• Frequently asked questions

What are the key facts about Signal AI pricing?

Signal AI pricing comes down to seven facts, and each one is labeled with who reported it. No price comes from Signal AI, so every number should be confirmed in a written quote.

What is Signal AI?

Signal AI is a risk and reputation intelligence platform that monitors external data and turns it into alerts and reports for executives. A Capterra listing describes it as covering traditional media, social media, broadcast, podcasts, regulatory filings and alternative data.

The main strength is executive-level insight. The platform is built for risk, reputation and competitive intelligence at large organizations, and a Daily Research News report says it serves more than 40 percent of the Fortune 500.

Signal AI differs from a coverage-clipping tool. It aims to show leaders what is changing around the company, so the buyer is often a communications, risk or strategy head and not only a PR analyst.

How much does Signal AI cost?

Signal AI costs are quoted by sales, and the only transaction figure found is one Vendr buyer paying $38,000 a year. A single purchase is not a reliable price, so buyers should treat it as a hint and request a written quote.

The cost depends on the data access, the industry and the features chosen, according to third-party descriptions of the enterprise model. Large organizations with many markets and users should expect a larger package than the single Vendr example.

What drives the Signal AI price up or down?

The Signal AI price is driven by the data sources, the markets, the users and the features chosen, according to third-party descriptions. Each one is a lever a buyer can set before asking for a quote.

• The markets and languages covered.
• The source types, such as media, regulatory filings and alternative data.
• The number of users and teams who need access.
• The reporting and alert features included.
• The contract length and commercial terms.

Why do some listings show $0.01 a year?

Some listings show a Signal AI starting price of $0.01 a year because directories use it as a placeholder when a vendor gives no price. Capterra, GetApp and Software Advice all show the same figure, and none of them reflects a real cost.

A buyer who sees that number should ignore it and ask Signal AI for a quote. The Vendr figure is the only transaction data found, and it rests on one purchase.

What does Signal AI include?

Signal AI includes monitoring across many source types, alerts and reporting for executive decisions. The table summarizes what public sources list.

How has Signal AI grown?

Signal AI grew from a 2013 start into a platform used by a large share of the Fortune 500, and recent deals widened its data. The timeline below shows the main dated events.

1. Signal AI was founded in 2013.
2. In September 2025, a Daily Research News report said it had secured a $165 million round led by Battery Ventures.
3. In March 2026, Signal AI acquired Memo, which supplies article-level readership data directly from publishers.

EPR's media monitoring tools buyer's guide covers the same timeline alongside Cision, Meltwater, Muck Rack and Onclusive.

Who is Signal AI best for?

Signal AI is best for large organizations that need executive-level reporting on risk, reputation and competitors. The more a team briefs leaders and boards, the stronger the value.

Signal AI matches enterprise buyers when:

• The team reports to executives or a board on external risk and reputation.
• The program covers many markets and languages.
• Regulatory and alternative data matter alongside media coverage.
• The budget supports an enterprise contract.

Other tools fit better when:

• The main job is daily coverage clipping and journalist outreach.
• A small team needs published prices and a free trial.
• The program is a single campaign rather than year-round intelligence.

How does Signal AI compare with Meltwater and Onclusive?

Signal AI leans toward executive risk intelligence, Meltwater toward a wide PR suite, and Onclusive toward monitoring and measurement. All three sell by quote at the enterprise level.

For crisis alerting, see EPR's guide to PR crisis monitoring tools. For a wider view of tools by owner and fit, see the media monitoring tools buyer's guide.

How should teams evaluate Signal AI before signing?

Teams should evaluate Signal AI by running a structured pilot so the demo does not decide the purchase. Because Signal AI is quoted by sales, a written plan keeps the comparison fair.

1. List the five risks and topics that leadership asks about most.
2. Run them in a pilot and compare the alerts against events you know happened.
3. Build the report your executives read today and see how much manual editing it needs.
4. Check coverage in the markets and languages that matter to you.
5. Ask for an itemized quote covering markets, users, data sources, renewal cap and exit terms.
6. Score coverage, speed, usability and total cost out of five, then repeat for one alternative.

What should a Signal AI quote include?

A complete Signal AI quote names the markets, the users, the data sources, the contract length, the renewal cap and the support level. If any item is missing, ask for it in writing before signing.