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PR RFPs: Open Bids and Agency RFP Guides

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How to run a modern PR agency RFP — scoping, evaluation criteria, and the questions that surface AI-era communications firms.

PR RFPs are requests for proposals in which an organization invites agencies to bid on public relations and communications work. This hub tracks 17 open bids with deadlines as of November 8, 2026, including government, education, tourism and nonprofit opportunities, and links to an RFP template and guides for buyers writing an RFP and agencies trying to win one.

14 articles in this category·By EPR Editorial Team· Read the guide
PR RFPs: Open Bids and Agency RFP Guides: Most PR RFPs were written for a 2018 PR world. Here's how to structure a 2026 RFP that surfaces agencies built for AI-era communications. | Everything-PR industry coverage
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Latest PR RFPs articles

14 articles
How Tourism Boards Hire PR Firms
PR, Marketing, Communications & AI RFPs

How Tourism Boards Hire PR Firms

Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

Most PR RFPs Hire the Wrong Agency. Here's the Fix.
PR, Marketing, Communications & AI RFPs

Most PR RFPs Hire the Wrong Agency. Here's the Fix.

Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes: a modern PR RFP playbook built for the answer-engine era.

EPR Editorial Team
How to Win a PR Agency RFP
PR, Marketing, Communications & AI RFPs

How to Win a PR Agency RFP

The agency side of the PR RFP: what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.

The Guide

Inside PR RFPs: Open Bids and Agency RFP Guides: market, players, and the questions we get asked

By EPR Editorial Team·Industry briefing
PageBest forWhat it covers
Open PR RFPsAgencies looking for bidsAll current opportunities and deadlines
Government PR RFPsPublic sector biddersActive public bids and the rules that apply
Industry PR RFPsSector specialistsEducation, tourism and nonprofit bids by deadline
PR agency RFP templateBuyersTen sections to fill in
How to win a PR agency RFPAgenciesResponse approach and scoring

What PR RFPs are open right now?

The open bids page lists 17 current PR and communications opportunities with submission deadlines.

How do I write a PR agency RFP?

A PR agency RFP works best when it names the outcome the buyer needs and the way the agency will be scored.

How does an agency win a PR RFP?

Agencies win RFPs by answering the scoring criteria directly and proving fit with named, comparable work.

Where is the older RFP archive?

The archive page keeps earlier reference RFPs and playbooks for comparison.

Frequently asked questions

What is a PR RFP?

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A PR RFP is a document in which an organization describes its communications needs and asks agencies to submit proposals and pricing.

Where can agencies find open PR RFPs?

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The open PR RFPs page lists current bids, and the government and industry pages split them by buyer type.

What goes into a PR agency RFP?

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The agency RFP template walks through ten sections to fill in.