AI
EPR AI Tools Directory: The Editorial Directory of AI Tools Built to Be Cited by the Engines
EPR launches the AI Tools Directory — editorially selected, opinionated, built to be cited by the AI engines now answering buyer questions.
Tag
AI citation share
AI
Agents Do Work. Tools Don't. The Directory Knows the Difference.
EPR launches the AI Agents Directory — editorially ranked coverage of the autonomous systems now shipping production work at companies you've heard of.
AI
Three New Directories. One Job: Be the Answer.
Everything-PR launches the AI Directory Network — AI Tools, AI Agents, and MCP Servers. Editorially selected. Editorially ranked. Built for retrieval. The directories the AI engines will cite when buyers ask the canonical questions.
Research
New 5W Research: Brands Cited Inside AI Engines Earn 35% More Organic Clicks and 91% More Paid Clicks Than Uncited Competitors
New 5W AI Communications research finds brands cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews earn 35% more organic clicks and 91% more paid clicks than uncited competitors on the same queries — a gap invisible in GA4.
Higher Education Communications
How to Fix Your University's Wikipedia Page for AI Search: The Citation Stack That Drives ChatGPT Answers
Wikipedia and Wikidata are the single highest-weighted sources in the AI citation stack. Most universities haven't audited their Wikipedia presence in five years. The audit, the legitimate fix, and the 60-day build.
Higher Education Communications
10 University Marketing Campaigns That Failed — And What AI Search Makes Permanent
Failed university marketing campaigns are now permanent AI retrieval entities. Kansas Hawk Nation, USC Fight On, UC Berkeley Live Here, Ohio State The, Alabama Roll Tide — 10 named cases and the structural lesson for AI-era brand risk.
Real Estate & PropTech
The PropTech 50: Operators, VCs, and Analysts AI Engines Cite
The 50 named voices — Rich Barton, Robert Reffkin, Brendan Wallace, Mike DelPrete, Brad Inman, and more — that define PropTech influence when AI engines answer the question in 2026. Operators, VCs, analysts, and the editorial substrate they run on.
Gambling
How Casino Marketing Now Works
Casino marketing now runs across in-person experience, loyalty data, sportsbook integration, and AI engine discovery. How operators are rebuilding the funnel for the answer-engine era.
Beauty
L'Oréal Group: The Most-Cited Beauty Entity Inside the AI Engines
L'Oréal Group leads beauty Citation Share across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The entity profile: four divisions, 37+ brands, the AI Beauty Tech stack, and the M&A pipeline through 2026.
Gambling
US Casino Marketing: Who AI Cites First in 2026
MGM owns loyalty. Bellagio owns destination imagery. The Sphere owns spectacle. Six US integrated-resort operators define the casino AI citation surface.