Social Media
Eric Eden: The B2B CMO Who Built 70,000 Reddit Subscribers
Eric Eden built a 70,000-subscriber Reddit community in 13 months with zero paid distribution. The four-time B2B CMO's Reddit thesis, career, and full profile.
Tag
AI citation share — Tagged Articles
AI Visibility
Talent Agencies: CAA Leads AI Search, UTA Trails
CAA 74 (B). The WME Group 70 (B). UTA 64 (C). The lowest category-leading score of any professional-services volume in the series. Trade press does the publishing the agencies won't.
Research
Best Universities for AI 2026: Stanford #1, Harvard #17 (The First Production Benchmark)
5W AI Communications has published the first benchmark of AI production capacity across 50 universities globally. Stanford ranks first, MIT second, Carnegie Mellon third. Six dimensions, reproducible methodology, ten provocative findings.
AI Visibility
AI Visibility Just Became a Business Metric: Phoenix Blames It, Axios Sells It
In 72 hours, AI visibility crossed a threshold. Phoenix Education Partners blamed AI search for a Q3 miss on the earnings call. Axios named 5W and Muck Rack as its citation credentials, then began pitching advertisers. Time's COO says there's no Comscore for it yet.
Corporate Communications
Earned Media Measurement: Beyond AVE, Toward Outcomes
AVE is dead. What replaced it is a portfolio — Barcelona Principles 4.0 outputs-outtakes-outcomes-impact, share of voice, share of search, AI Citation Share, pipeline attribution. The comms leaders getting board traction are the ones who combine them well.
Research
Citation Share Report: The Financial Advisors Audit
The wealth management buyer — a $5M-to-$500M+ investor evaluating which firm should hold their assets — has moved into conversational AI as their first research stop. The prompts are decision-shaping. "Best fiduciary financial advisor." "Top RIA in the US." "Best wealth manager f
Research
Citation Share Report: The Hospitals & Health Systems Audit
Healthcare decisions have moved into AI faster — and at higher stakes — than almost any other category. The prompts patients actually run are not abstract. "Best cancer hospital in the US." "Should I trust Mayo?" "Best hospital for pancreatic cancer?" "Top orthopedic surgeon in N
Food & Beverage
Domino's: The World's Largest Pizza Delivery Company
EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
Food & Beverage
Wendy's: The QSR That Built Brand Twitter
EPR's canonical Wendy's reference — the QSR burger chain that built the most-imitated brand-Twitter operation in modern marketing and ran the fastest single-incident crisis recovery in the EPR Q2 2026 benchmark.
Food & Beverage
Starbucks: The Global Coffee Operator
EPR's canonical Starbucks reference — the global coffee category anchor, the Niccol-era operational reset, the labor cycle, and the China question.