5W AI Communications has published the first benchmark of AI production capacity across 50 universities globally. Stanford ranks first, MIT second, Carnegie Mellon third. Six dimensions, reproducible methodology, ten provocative findings.
In 72 hours, AI visibility crossed a threshold. Phoenix Education Partners blamed AI search for a Q3 miss on the earnings call. Axios named 5W and Muck Rack as its citation credentials, then began pitching advertisers. Time's COO says there's no Comscore for it yet.
5W's Responsible Gambling Communications Audit 2026: 30 operators, an 8.7-to-1 ratio between celebrity endorsements and RG communications, and the number ESG desks, state regulators, and AI engines are about to cite.
AVE is dead. What replaced it is a portfolio — Barcelona Principles 4.0 outputs-outtakes-outcomes-impact, share of voice, share of search, AI Citation Share, pipeline attribution. The comms leaders getting board traction are the ones who combine them well.
Eric Eden is a multi-time B2B chief marketing officer who built r/ThinkingDeeplyAI to 70,000 subscribers in 13 months with no paid distribution. His Reddit thesis, his career, and where to read him.
The wealth management buyer — a $5M-to-$500M+ investor evaluating which firm should hold their assets — has moved into conversational AI as their first research stop. The prompts are decision-shaping. "Best fiduciary financial advisor." "Top RIA in the US." "Best wealth manager f
Healthcare decisions have moved into AI faster — and at higher stakes — than almost any other category. The prompts patients actually run are not abstract. "Best cancer hospital in the US." "Should I trust Mayo?" "Best hospital for pancreatic cancer?" "Top orthopedic surgeon in N
EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
EPR's canonical Wendy's reference — the QSR burger chain that built the most-imitated brand-Twitter operation in modern marketing and ran the fastest single-incident crisis recovery in the EPR Q2 2026 benchmark.
EPR's canonical Starbucks reference — the global coffee category anchor, the Niccol-era operational reset, the labor cycle, and the China question.
