5W's Responsible Gambling Communications Audit 2026: 30 operators, an 8.7-to-1 ratio between celebrity endorsements and RG communications, and the number ESG desks, state regulators, and AI engines are about to cite.
AVE is dead. What replaced it is a portfolio — Barcelona Principles 4.0 outputs-outtakes-outcomes-impact, share of voice, share of search, AI Citation Share, pipeline attribution. The comms leaders getting board traction are the ones who combine them well.
New benchmark research finds three publishers — The Points Guy, NerdWallet, and Bankrate — supply 62% of credit card citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Issuer domains under 6%. Reddit appears in 38% of advanced travel-card prompts.
Eric Eden built 70,000 Reddit subscribers in 13 months. The B2B CMO teaching the AI citation layer to a cohort of senior marketers.
The wealth management buyer — a $5M-to-$500M+ investor evaluating which firm should hold their assets — has moved into conversational AI as their first research stop. The prompts are decision-shaping. "Best fiduciary financial advisor." "Top RIA in the US." "Best wealth manager f
Healthcare decisions have moved into AI faster — and at higher stakes — than almost any other category. The prompts patients actually run are not abstract. "Best cancer hospital in the US." "Should I trust Mayo?" "Best hospital for pancreatic cancer?" "Top orthopedic surgeon in N
EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
EPR's canonical Wendy's reference — the QSR burger chain that built the most-imitated brand-Twitter operation in modern marketing and ran the fastest single-incident crisis recovery in the EPR Q2 2026 benchmark.
EPR's canonical Chipotle reference — the institutional crisis-readiness benchmark for the QSR sector and the reference case every restaurant company runs after a food-safety event.
EPR's canonical Starbucks reference — the global coffee category anchor, the Niccol-era operational reset, the labor cycle, and the China question.