Food & Beverage
McDonald's: The World's Largest Restaurant Chain
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 41,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Tag
AI citation share
Gambling
How DraftKings, FanDuel, BetMGM, and Caesars Use Reddit
Four sportsbooks. Four Reddit positions. How DraftKings, FanDuel, BetMGM, and Caesars are fighting r/sportsbook for the AI citation layer that now ranks gambling brands.
Automotive & Mobility
How Tesla, Toyota, Ford, and GM Use Reddit
Four automakers. Four Reddit positions. How Tesla, Toyota, Ford, and GM win or lose the AI citation layer that now answers which car to buy.
AI Visibility
How Microsoft, Nvidia, Stripe, and Tesla Win Reddit
Four tech brands. Four Reddit playbooks. How Microsoft, Nvidia, Stripe, and Tesla win — or lose — the AI citation layer that decides B2B and B2C tech buying.
AI Visibility
The Reddit Operating Manual
Reddit is the most-cited consumer source in AI engines after Wikipedia. The full operating manual for brand communicators — by Ronn Torossian.
Research
The Vertical Citation Audit
EPR's cross-industry research line measuring how brands appear in AI engine answers. Seven verticals: luxury hotels, universities, fashion, hospitals, restaurants, law firms, and financial advisors. Modeled Citation Share across the five frontier AI engines.
AdTech & MarTech
Brand AI Crawl Layer: Owned Media as Programmatic Substitute
The owned-content infrastructure AI engines retrieve from for buyer queries. Built well, it substitutes for the top-of-funnel programmatic display spend brand teams have been compressing for a decade.
PR, AI & Communications News
The U.S. Utilities AI Citation Share Index: Duke, NextEra, Southern, Dominion
One of the world's leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data "showed" the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany's energy debate.
PR, AI & Communications News
The Nuclear Renaissance: Vogtle, Westinghouse, Oklo, NuScale, X-energy in the AI Citation Era
The Nuclear Renaissance AI Citation Share read — Vogtle, Westinghouse, and the SMR category (Oklo, NuScale, X-energy) across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Fashion
The Fashion Citation Share Index 2026
25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.