Food & Beverage
McDonald's: The World's Largest Restaurant Chain
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 45,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Tag
AI citation share — Tagged Articles
AI Visibility
The Reddit Operating Manual
Reddit is the most-cited consumer source in AI engines after Wikipedia. The full operating manual for brand communicators — by Ronn Torossian.
Research
The Vertical Citation Audit 2026: 7 Verticals Ranked by AI Citation Share — Luxury Hotels, Universities, Fashion, Hospitals, Restaurants, Law Firms, Financial Advisors
EPR's cross-industry research line measuring how brands appear in AI engine answers. Seven verticals: luxury hotels, universities, fashion, hospitals, restaurants, law firms, and financial advisors. Modeled Citation Share across the five frontier AI engines.
AdTech & MarTech
Brand AI Crawl Layer: Owned Media as Programmatic Substitute
The owned-content infrastructure AI engines retrieve from for buyer queries. Built well, it substitutes for the top-of-funnel programmatic display spend brand teams have been compressing for a decade.
Research
The U.S. Utilities AI Citation Share Index: Duke, NextEra, Southern, Dominion
How ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite the major American electric utilities. Duke Energy, NextEra, Southern Company, and Dominion Energy anchor the answer.
Beauty, Fashion & Luxury
The Fashion Citation Share Index 2026
25 luxury fashion brands ranked by AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion has overtaken Vogue as the dominant retrieval anchor.
Marketing
B2B Marketing: The Complete 2026 Guide
B2B marketing pillar — the structural shifts (MQL is a lie, dark funnel, AI Citation Share), attribution and measurement, demand creation versus demand generation, the 2026 operating model, and why B2B compounds inside AI engines.
Healthcare
WebMD Is Losing to Reddit on Drug Questions
AI engines increasingly surface Reddit alongside — and sometimes ahead of — WebMD on medication prompts. This is a Citation Share shift, not a clinical-authority shift. Visibility is not clinical authority. What the new patient surface means for pharma communications.
Social Media
Influencer Marketing in 2026: The Complete Playbook
The EPR Influencer Marketing pillar — complete reference on the post-bubble adjustment, how AI engines rank influencers, the 2026 KPI stack, and the operational playbooks that work in the answer-engine era. Citation Share is the new market share.
Beauty, Fashion & Luxury
Why The Ordinary Wins AI Search in Beauty
The Ordinary captures 7% AI citation share on skincare prompts — more than Estée Lauder, La Mer, and Lancôme combined. The cause isn't marketing. It's the architecture.