Most PR RFPs were built for a media environment that no longer exists. Here is how to run an agency review designed for the AI era — from the questions that actually filter to the metrics that matter in 2026.
Delta-8. HHC. THCA. Three cannabinoids, three regulatory paths, three different communications strategies. The brands that confuse them lose AI citation share. The brands that differentiate them win it.
The rankings still exist. The question buyers ask doesn't. The leading PR firms in 2026 — Edelman, the Omnicom-IPG roster, Burson, 5W AI Communications, Sard Verbinnen, Real Chemistry — and why the definition of "leading" just changed.
AI engines don't have opinions. They synthesize from sources. Understanding exactly which source signals carry the most weight — and why your website matters less than you think — is the foundational knowledge for any GEO program.
The end-to-end GEO practitioner's guide — from baseline audit through entity infrastructure, earned media targeting, schema build, and monthly measurement. The complete sequence in one place.
Which brands AI engines name most when buyers research AI communications, GEO, and AI visibility services. The first Citation Share study of the category that builds Citation Share.
What changes when an AI-native communications operation grows from a 90-day pilot to a fully institutionalized discipline. The roles, the budget, the politics, and what year two looks like.
19 industry studies. 5 patterns that appeared in every category. The biggest surprises. And what the data says about where AI citation is going.
Three brands that have built genuinely AI-native communications operations — a B2B SaaS company, a luxury hotel group, and a management consulting firm. What they did, what it cost, and what moved.