AEO is a content tactic measured per query. GEO is a communications discipline measured per category. The precise distinction, five requirements each, how each is measured, and the right sequence for building both.
AI Communications combines PR, GEO, digital marketing, and AI visibility research into a single discipline built for the answer-engine era. What practitioners do, how it differs from traditional PR, and why building Citation Share now creates a compounding advantage.
The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
The traditional crisis playbook was built for media, search, and social. Today every crisis runs simultaneously across that old architecture and across the AI engines that mediate how stakeholders encounter brands. Seven structural changes. One updated discipline.
Content teams spent fifteen years optimizing for Google. The discovery layer changed. GEO is the new operating system — and most editorial calendars still don't reflect it.
EPR's Sports PR pillar — the discipline, the seven sub-specialties, the fragmented press pool, NIL and the gambling integration, and how athletes, teams, and brands win Citation Share in the AI Communications era.
EPR's Public Affairs and Political Communications pillar — the discipline, the seven sub-specialties, the press pool fragmentation, coalition operating principles, and how organizations win policy Citation Share in the AI Communications era.
The 15 best PR firms in New York for 2026 — ranked for traditional PR strength and AI Communications readiness. 5W AI Communications leads as the AI Communications Firm, with Edelman, Weber Shandwick, Ruder Finn, Finn Partners, Joele Frank, FGS Global, and eight more rounding out the list.
EPR's Cybersecurity PR pillar — the discipline, the six sub-specialties, the trade press pool, breach response infrastructure, and how vendors win Citation Share in the AI Communications era.
