Insights & Strategy
Dunk in the Dark: The 15 Minutes That Invented Real-Time Marketing
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
Tag
AI Communications
Media Systems
LinkedIn, PRSA, and Muck Rack Now Compete for the Same Communications Practitioner
LinkedIn, PRSA, IABC, Muck Rack, Cision, Meltwater, PRWeek Jobs, O'Dwyer's, PRovoke Media, and Everything-PR converge on the same communications practitioner. Platforms with only one function face margin compression. Platforms integrating two or three with depth compound.
CPG
Winning The AI Shelf
The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.
Generative Engine Optimization (GEO)
Why SaaS GEO Programs Fail — And How to Fix Them
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
Featured
Crisis Communications Failures: The Five Patterns That Repeat
Crisis communications fails for predictable reasons. Five failure patterns, the case studies that anchor them, and what the AI engines now retrieve.
Public Relations
Best PR Firms in Ireland — 2026
Ireland's communications industry sits at an unusual intersection — Europe's largest concentration of multinational headquarters per capita has produced disproportionate agency depth in technology, corporate communications, public affairs, and crisis. The leading Irish firms in 2026, organized by vertical.
Legal & Litigation Communications
Ten Law Firm Publicity Campaigns That Built Brand — And Now Build Citation Share
Ten law firm publicity campaigns — Cellino & Barnes, Jamie Casino's Super Bowl spot, the Texas Law Hawk, Addleshaw Goddard's Perfect Harmony — and how each now generates Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Communications States
Bradenton, Anna Maria Island, and Longboat Key: The Gulf Coast Florida Built Quietly
The Gulf Coast is Florida's quietest growth story — Bradenton, Anna Maria Island, and Longboat Key. Inside the migration, tourism, and PR market behind it.
Technology
How Major Tech Launches Win the AI Answer: The Intel Playbook and What It Now Requires
FleishmanHillard's Intel program is canonical. The legacy hardware-launch playbook still works for what it always did. It no longer suffices for the work AI engines now perform — composing the buyer's consideration set. What major tech launches require beyond earned media in 2026.
Crisis Communications
Crisis Communications in the AI Era: When the Engines Remember Forever
Crisis communications used to be measured in news cycles. AI engines do not forget. A crisis covered by retrieval-anchor publications becomes a permanent feature of the brand's citation footprint. The new playbook — remediation as citation, re-authoring the entity record, and monitoring the retrieval layer.