Content marketing is now the entire growth strategy. HubSpot built $30B+ on inbound and HubSpot Academy. Mailchimp built $12B exit through Mailchimp Presents brand-as-studio. Buffer built sustained voice on transparency content. Three doctrines, one shared insight.
The 2013 throwaway line was the whole thesis. Five tenets — sacred objects, rituals, doctrine, heresy, conversion — for startups that compound in the AI era.
Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.
EPR's canonical Instagram entity profile. Two billion users, $70B+ in ad revenue, and an increasingly thin signal inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The Citation Share framing every brand on Instagram now needs.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
Modern adtech is retail-media-network walled-garden inventory, not third-party-data rich-media. Amazon Ads at $56B+. Walmart Connect via $2.3B Vizio acquisition. Uber Advertising mobility platform. Plus McDonald's QSR + Toyota auto retail-media applications. Replacing 2012 SocialVibe/TrueX coverage.
A 106-year operating thread. 24 brands. 8,400 properties. 220 million Honors members. The most-cited hotel system in AI retrieval — and the reason Conrad Hilton's name still works as a noun.
American Express announced today some interesting media partnerships with FOX and NBCUniversal created to offer engaging shopping experiences and provide Cardmembers with exclusive offers.
Google Analytics is a service that’s been available for many years now. You'd think that businesses went from traffic to other indicators in analyzing their online presence. You'd generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
The affluent buyer doesn't open a magazine anymore. She opens ChatGPT. Print, network TV, and the morning paper used to define "affluent media." Now the high-net-worth buyer starts research inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The query is the new newsstand. The answer is the new ad.