Press Releases
Why News Releases Fail in the Answer-Engine Era
The press release survived radio, cable, and the move to digital. It is not surviving the AI engines.
Tag
AI Communications
PR News
Wearables Rewrote Retail. Community Managers Read the Data.
Several weeks ago I wrote a review of some high dollar innovation over at The Epoch Times. That "Heads Up" was not only about heads up displays and wearable wonder, but Google X Labs and so forth. Fast forward to today, this old Beta tester is back in the sampling boots to check out WIMM Labs today. Read on for the preview to coming wearable technology.
AI Communications
The Death of Junk Mail: What AI Search Means for Email Marketing
Email marketing is not dying. The economics are. Inbox AI now filters, summarizes, and ranks messages before a human sees them. Open rates are noise. Citation Share has replaced the open rate as the meaningful visibility metric in the AI search era.
Content Marketing
Website Branding in the Answer-Engine Era
Website branding in 2026: the 2012 value-proposition-and-voice playbook still holds, plus schema, entity reinforcement, FAQ blocks. The site is now a citation substrate for ChatGPT, Claude, Gemini.
Pets & Pet Industry
The 10 People Who Run The Pet Industry
The ten living communicators most responsible for shaping how the $147B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
AI Visibility
NASA Built the Most Followed Federal Brand
NASA may be the most successful public-sector communications program ever built. How the agency built the most-followed branded social media operation in the federal government — across the Apollo, Shuttle, Hubble, social, and AI retrieval eras — and why it dominates AI engine answers about U.S. space. Inside EPR's Federal Agency Communications cluster.
Financial Services
Credit Card Marketing in the Answer-Engine Era — Amex, Visa, Mastercard, and the New Battle for the Default Card Inside ChatGPT
Amex, Visa, Mastercard and the new battle for the default card inside ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
CPG
Kraft, Mondelez, and the New Physics of Naming — When the AI Engine Becomes the Translator
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.
Content Marketing
Digital Copywriting in the AI Era: How GEO Changed the Brief
Digital copywriting in 2026: definitional leads, entity density, FAQ blocks, schema bundles. The 2012 SEO playbook is dead. Writing for citation inside ChatGPT, Claude, Gemini, Perplexity.
Insights & Strategy
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.