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The Citation Is the New Impression
AI Visibility

The Citation Is the New Impression

Digiday just told the sell side to sell citation share. Publishers are packaging AI visibility into commercial products for advertisers — and 5W's Trade Press AI Index is one of the four rankings Axios anchored on. Here's the buy-side standard.

Ronn Torossian ·
Pet Brands and the AI Answer Engine
AI Visibility

Pet Brands and the AI Answer Engine

The $320 billion global pet category now runs through five AI engines. More than a third of buyers begin product research inside ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — not Google search. The pet brands winning the answer layer share five structural traits.

EPR Editorial Team ·