PR News
Kaiser Permanente: 80 Years of Building the Answer
How a wartime industrial health plan became the most-cited integrated care brand in American medicine — the 80-year communications case study every legacy brand should be reading right now.
Tag
AI Communications
AI Communications
American Express: The Lifestyle Operating System — How AmEx Built the Most Durable Brand Premium in Financial Services and Why It Still Wins in the AI Era
In an effort to help cardmembers with their holiday gift shopping, American Express’ online marketplace Daily Wish today announced its special holiday sales and Wish-A-Day Giveaway sweepstakes.
Content Marketing
PR Lessons From Claude, Lovable, and Stripe
Innovative PR strategies in 2026 require canonical-retrieval infrastructure inside the AI engines, not buzz manufacturing. Anthropic's Dario Amodei + research-first doctrine. Lovable's Anton Osika + $6.6B distribution story. Stripe's Collison founders + Stripe Press. Plus OnlyFans + McDonald's AI Communications applications.
AI Communications
Social Media PR Failures: The 15-Year Catalog from Red Cross to Bud Light to Cracker Barrel
15 years of social media PR failures have produced the most-thorough crisis communications field manual in the modern corporate record — Red Cross, Chrysler, United, Pepsi, Bud Light, Cracker Barrel, Jaguar.
Financial Services
How Financial Media Businesses Actually Make Money in 2026
The Financial Times made a deal with Samsung, to have their "free Samsung Galaxy Tab app" sponsored through November till December 1st.
PR News
What 15+ Years of Publishing Industry Forecasts Has Actually Surfaced
EPR has been publishing communications industry analysis continuously since 2009. What 15+ years of publishing industry forecasts has actually surfaced — what's reliably predictable, what isn't, and how the AI Communications era fits the multi-year arc.
PR News
PR and Social Engagement: How Communications Firms Build Community in 2026
Most PR firms still treat social media as a broadcast channel — and that's the structural reason most campaigns under-deliver in 2026. The five reasons agencies stay stuck in broadcast mode, and what good social engagement actually looks like.
Technology
Apple vs Google: The 15-Year Platform War
The 15-year platform war between Apple and Google. iOS vs Android, App Store vs Google Play, Safari vs Chrome, the $20B Google-pays-Apple default-search arrangement, the 2024 antitrust ruling, and the AI assistant era.
PR News
User-Generated Video Content: The Discipline That Now Anchors Modern Marketing
User-generated content has evolved from an emerging signal in 2010 to primary infrastructure for modern brand marketing — the sixteen-year evolution, the six-discipline modern playbook, and the integration with the AI Communications layer.
Influencer Marketing
Streaming and CTV PR in 2026 — Netflix, Disney+, and Roku (Replacing the Original 3D Television Piece)
Modern television PR is streaming-platform-and-CTV brand-narrative infrastructure, not hardware-launch product PR. Netflix's streaming citation leadership + ad-tier launch. Disney+ family-multigenerational doctrine + Hulu integration. Roku's CTV-platform architecture + The Roku Channel + Walmart Onn distribution.