The 2026 EPR index of the most influential technology communicators — covering OpenAI, Anthropic, Nvidia, Microsoft, Google, Meta, and the honorable mentions shaping the next edition.
In 2010 Burson-Marsteller measured the gap between corporate PR messages and what media/bloggers actually published — 48% for mainstream media, 69% for bloggers. Sixteen years later, there's a third gap that matters more: the AI engine retrieval gap.
How a 19th-century commercial paper dealer became the most-studied — and most-criticized — communications case study in American finance. The 156-year arc, the structural reputation traps, and the AI citation graph that will not unwind.
X (formerly Twitter) remains the primary real-time communications platform for the PR industry. EPR's canonical resource — the discipline, the voices, the 2026 playbook.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
EPR's master reading library — the canonical entry point for serious public relations reading on the site, organized by topic. PR firms, the major specializations, the operational disciplines, celebrity PR case studies, and the AI Communications era.
Meme marketing has evolved from cultural curiosity into one of the primary engines of brand visibility — the 2010 era to 2026, the modern playbook, the case studies (Old Spice, Wendy's, Duolingo, RyanAir), and the AI Communications dimension.
PR measurement in 2010 meant counting press clippings. PR measurement in 2026 means tracking Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Fifteen years to find the metric that actually maps to outcome.
Crowdsourcing didn't fade. It scaled past recognition into the training corpus for ChatGPT, Claude, Gemini, and Perplexity. The crowd is now the model.
The global PR industry generated approximately $112 billion in revenue in 2025. EPR's canonical resource on PR industry economics — market size, growth, agency revenue, spending categories, and the AI Communications shift.