Research
Who Controls AI Answers in Real Estate?
Zillow, Redfin, Realtor.com own the data. Reddit owns "should I buy now."
Tag
AI Engines
Influencer Marketing
Who Tells AI About Influencers
AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.
AI Communications
What Is AI Policy? The Communications Discipline Behind AI Regulation
AI Policy is the communications discipline that shapes how AI gets regulated. Not AI ethics. Not AI governance. Not the same as AI regulation. A definitive guide to the discipline behind AI's most contested decisions.
AI Visibility
What Is AI Visibility? Citation Share in the Answer-Engine Era
AI Visibility is your brand's share of the answer in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The metric is Citation Share. A definitive guide to the discipline.
Luxury
NetJets Beat VistaJet at AI
The Private Aviation Citation Share Index 2026 reveals which private aviation brands surface in AI answer engines and how this impacts buyer consideration. We analyze eight brands across six signals, including owned content, earned media, and AI retrieval, providing a composite score and flagging “Citation Risk” for underperforming brands.
AI Communications
The Retrieval Anchor
A Retrieval Anchor Is a Piece of Content AI Engines Reach For When Grounding an Answer. Not all content is equally retrievable. Two pieces with identical information can be weighted differently inside AI retrieval based on properties most communications functions do not measure — structural cleanliness, citation chain depth, named-author attribution, schema markup, and source-layer position. The retrieval anchor is the unit of substrate. Understanding what makes content function as one is the technical foundation of GEO.
Digital PR & Communications
Why Earned Media Outranks Your Brand Blog Inside AI Engines
AI engines prioritize earned media over brand blogs due to its independent nature, making it a more trusted source. This affects how brands should approach content strategy, shifting focus towards gaining third-party coverage for better AI visibility.
Insights & Strategy
Brand Persona in 2026: The Named Entity the AI Engines Recognize
A brand persona in 2026 is an entity the AI engines recognize. The Duolingo owl, Geico gecko, Liquid Death voice, Patagonia values, Toyota reliability, American Express premium service — each is a named entity the engines cite and use as a category anchor. Persona is now citation infrastructure.
Insights & Strategy
Google Bard vs ChatGPT: Here Are the Main Differences
Google Bard and ChatGPT represent one of the more substantial recent competitive dynamics in consumer AI. The PaLM 2 model, the GPT-3.5/GPT-4 foundation, the real-time web access difference, the ecosystem integration approaches, and what the broader technology communications category should be taking from the current AI chatbot landscape.
PR, AI & Communications News
Crisis Response at AI-Engine Speed: The 30-Minute Window That Determines Reputation
Crisis response in 2026 operates against a thirty-minute window, not a six-hour news cycle. AI engines extract from breaking news in hours. Social signal escalates in minutes. The brands that figured out the discipline — Toyota, American Express, Apple, Patagonia — protect reputation infrastructure built over decades.