A new benchmark scored ChatGPT, Claude, Gemini, and Perplexity on 120 Jewish-topic questions. The findings are an AI Communications case study.
ChatGPT, Claude, and Gemini rank podcast hosts differently: Rogan leads ChatGPT, Huberman leads Claude and Perplexity. Here's the engine-by-engine breakdown.
How to handle a corporate crisis in the era of AI engines — the new crisis categories (hallucinated answers, deepfakes, training-data smear), the engine response playbook, and Citation Share as the new recovery KPI.
Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.
Citation Share is the share of AI-generated answers in which a brand appears. The KPI behind GEO, how it is measured, what it captures, what it does not, and how to set up a Citation Share program.
Every brand should know what each of the five major AI engines says about it for the prompts that matter. This article outlines a structured audit process, covering the engines to test, prompt categories, scoring dimensions, and actionable outputs to manage your AI reputation.
The Pharma AI Citation Share Study — 25 brands across five engines. Pfizer leads. Why incumbent pharma authority compounds inside AI answers.
Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank and frame 25 reputation-crisis brands — and what it means for crisis recovery.
AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.
A five-step audit framework for measuring your brand's Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Two to four hours. The baseline measurement that drives everything that follows.
